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Posted August 12th

Senior Manager, eCommerce

New York, New York

Wgs

Employer

William Grant & Sons

Industry

Production and Manufacturing

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Posted August 12th

Senior Manager, eCommerce

New York, New York

Function

eCommerce

Experience

Senior Level

Type

Full Time

About The Position
We're looking for a Senior Manager, eCommerce based in our NY office!
Role Purpose 

Develop expansion of ecommerce in line with the US and Global agendas, with a focus on supporting key US markets and retailers with best practice marketing and commercial strategies. Drive integration between brand marketing plans and commercial execution, increase WG&S and distributor impact across digital trade channels. Support Director, Digital & eCommerce with contributions to evolving ecommerce strategy.  

Responsibilities
  • The co-development and implementation of WG&S’ ecommerce expansion strategy in line with the five year plan, roadmap and execution plan. 
  • Collaborate with commercial team to manage and support roster of key distributor and retail partners in their ecommerce efforts, and develop and sell-in 360 programs.
  • Identify key focus areas to increase share of sales online and where relevant, to influence share of sales in-store. Increase traffic, conversion rates, advocacy and revenue to retailer sites and apps. Provide shopper and commercial understanding to guide recommendations and programs. 
  • Increase volume of brand content seen and engaged by target consumers. Continually develop understanding of WG&S online shoppers and utilize this to ensure that online content is maximized and investment is optimized.
  • Act as an internal consultant, develop excellent relationships with key US markets in order to support commercial teams, distributors and retailers in the creation and execution of local strategies.
  • Support the brand marketing and digital marketing teams in helping them identify the role of ecommerce as part of their brands’ ecosystems. 
  • Identify areas for pilots and testing. 
  • Key Relationships: US Commercial team, National Accounts, Brand Marketing, Trade Marketing, Data & Analytics team, Global eCommerce team.
Skills and Qualifications:
Essential:
  • Bachelor’s Degree required
  • Must have up to the minute specialist skill and knowledge in the ecommerce space
  • At least five years of ecommerce experience, with clear results based record
  • Familiarity with ecommerce systems: Clavis, Vendor Central, One Click, Retail Link, etc.
  • Strong digital content programming experience
  • Strong ecommerce analytics experience to optimize channel and content performance
  • Commercial awareness – makes sound decisions based on commercial benefits and business objectives
  • Team player and effective influencer. Able to build strong relationships across functions and geographies (internal and external)
  • Creative thinker, suggesting viable new ideas, concepts and approaches 
 
Desirable:
  • Experience in spirits, wine or beer industries
  • Experience in a regulated or legally complex industry 
Location
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New York, New York
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