Position Title: Director, Business Intelligence Have significant experience running a business reporting or analytics teamIs fluent in Nielsen or IRICan drive insights and compelling storytelling out of data signalsThinks laterally about data and insights, integrating various inputs into a 360 viewHas strong capacity to balance competing demands and lay out a realistic staffing modelIs comfortable with ambiguous, 'patchwork' data sets
Location: New York, NY (Headquarters)
The Director Business Intelligence leads and develops the use of syndicated data sources to drive meaningful shifts in business planning. Our Business Intelligence team is responsible for being the 'one center of truth' for the company, as well as enabling data democracy across the organization. Tangibly, this means maintaining all major syndicated data contracts, reporting out performance, building analytical tools and conducting ad hoc major investigations. The candidate will have a wide remit to develop new ways of working within the organization, centralizing existing activities and building out a service model for new ones. The successful candidate for this role will:
Major Responsibilities / Accountabilities:
Lead and develop the Business Intelligence team, including scoping roles and managing organizational priorities. A key emphasis will be on upskilling the organization and mentorship.Establish a mid-and-long-term learning agenda and budget to support reporting and analytical needs of the company. Manage ongoing major syndicated data contractsLead major market investigations and drive thought leadership throughout the organization"Remodel" existing business reporting, with a strong emphasis on modifying existing toolsBe voice of marketplace in executive meetings
Nature & Scope:
The Business Intelligence team reports to the VP of Portfolio Growth, alongside Media Transformation, Portfolio Strategy, Analytics and Insights. This is a new role managing an existing team of two with several open roles (total team size will be about 5 analysts).
The Business Intelligence Director will be a high profile role because he/she will be the "one" center for market place performance truth for the entire company. This role will be responsible for C-Suite reporting and recommendations. In addition, the team (led by the Director) will be driving an agenda of upskilling the entire organization on use of data to make informed business decisions.
Education: Minimum Bachelor's degree (or equivalent); MBA or advanced degree preferable
Experience / Background: 10+ years of business experience, with significant experience / expertise in major CPG syndicated data sources (IRI, Nielsen). Must have working knowledge of customer specific data bases (e.g. RetailLink, Kroger). Exceptional data visualization and storytelling capability. Experience leading a team. Spirits Experience strongly preferred.
Motivates and engages peers and teams to support and facilitate changeTranslates the organization's vision into clear, specific and achievable plansBuilds relationships outside and within the organization and maintains strong, long-term relationshipsIncorporates understanding of the connections between areas of the business into decisions
Challenges the status quo by thinking out of the box and taking educated risksExemplifies a personal commitment and desire to achieve desired obstaclesGains commitment by highlighting areas of agreement and focusing efforts on resolving areas of disagreement
Measures and tracks key business results and processes to assess performanceEffectively manages time by identifying and removing "time wasters" for self and teamsMaintains composure and high performance standards in a challenging environmentActively shares lessons learnt from past experiences and knowledge of best practices
Live the Values
Guarantees the highest professional standards and promotes ethics by notably confronting and addressing inappropriate or unethical behaviorsDemonstrates commitment to Corporate Social Responsibility (CSR) priorities by promoting Group and local initiativesEstablishes a mutual trust environment by communicating in an honest, straightforward and transparent manner with colleagues at all levelsRecognizes, rewards and celebrates success
Serves as a trusted coach or mentor to ensure people can achieve their development and career objectivesOpenly provides ongoing constructive and balanced performance feedbackIdentifies and selects the most qualified Talent for positions
Inspires team members by communicating the shared purpose and holding people accountable for performanceEmpowers team members to make decisions, providing guidance and support where requiredFacilitates team performance by understanding the strengths and weaknesses of team members
Persuades colleagues and management of the relevance of brand vision and crusadeBrings to life the brand vision and crusade across a range of marketing initiativesDefines the local brand experience for global brands in smaller markets, working with the brand owner
Brand Strategy & Planning
Understands the company's goals and how affiliate strategy will contribute to themUnderstands the role of a brand in the company portfolio and the role of a product in a categoryUnderstands competitors' brand positioning and strategyMonitors brand KPIs and identifies emerging issues and opportunitiesDevelops marketing activities in line with brand compass
Understand the creative development and the media buying process, planning and budgetingAnalyzes direct and indirect competitors' communication strategyImplements the overall communication plan, analyzing its performance annually and on an ongoing basisWrites clear briefs to creative / media agenciesDelivers relevant and structured feedback on creative development / media plans
Understands the basic promotional objectives, mechanics of our brands and of our key competitorsUnderstands role of promotion in achieving brand objectivesImplements basic promotion activity on time and as per brand planOptimizes the promotion implementationConducts and shares basic evaluation of promotion performance
Understands major characteristics of consumer / shopper typologies, motivations and behavior in his / her area and category, and knows the levers PR uses to address them (promotion, merchandising, animation, etc.)Builds consumer understanding through regular market visits to targeted touchpoints (POP, POC), observing and discussing with consumers and key trade stakeholders (consumers, bartenders...)Keeps updated on consumers / shoppers needs and expectations by analyzing basic related research (quanti & quail)
Identifies consumer insights and business opportunities for innovation and assesses their relevance in regard of brand strategyEvaluates products / packaging performance, recommends detailed solutions to improve them and conducts renovation projectsDevelops innovation concepts to address specific insights, business opportunities and competitive environmentCoordinates cross-departmental and agency work to deliver innovation projectsAnalyzes potential ROI of innovation projects and analyzes performance once launched, recommending corrective actions if needed
Explores a wide variety of creative sources to identify opportunities for improvement or changeEncourages creativity by using creative methods / techniques to resolve a problem or generate new ideasChampions new ideas and brings them to life by taking risks and learning from both successes and mistakes
Analyzes multiple information sources, filters and summarizes them and outlines key issues for the businessMakes multiple recommendations, weighing pros and cons of different alternativesAnticipates and assesses consequences of several alternative options
Sets up organization for small project / sub-projects (project plan: set clear objectives, resources, planning and budget)Identifies resources and skills requirements to achieve project goals, and allocates / prioritizes roles and responsibilitiesIdentifies project opportunities and sells them in to the organizationOrganizes and coordinates day to day work efforts of the project team, establishing work plans (timing, process, tasks, meetings)Monitors project KPIs and implements corrective action plans as requiredReports project progress to sponsors and stakeholders
Demonstrates and overall understanding of business environment, company's vision, objectives, priorities and CSRDemonstrates understanding of basic PR financial terms (P&L from COGS to Contributive Margin CAAP) and their implicationsMonitors forecast and results against KPIs (e.g. volumes, market shares, categories...)Manages A&P budget efficiently
Develops influential relationships with management through sharing constructive ideas in a clear and convincing waySpeaks confidently in meetings and public forums, facilitating open dialogueDevelops quality relationships with external contacts (providers, key influencers...)Gains respect and credibility in relationships within the business by delivering with consistent excellenceTakes into account other people's perspectives and culture, in order to build trusting relationships and resolves conflicts
Who are we?
Pernod Ricard USA is the premium spirits and wine company in the U.S. The company's leading spirits and wines include such prestigious brands as ABSOLUT® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines. Learn more about our history, values, strategies and organization by visiting us at http://www.pernod-ricard-usa.com/
Working at Pernod Ricard
Working for Pernod Ricard USA means working for the co-leader in the global wines and spirits industry - and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our people, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics. Pernod Ricard USA rewards both individual initiative and a spirit of collaboration, and encourages ongoing professional development. Pernod Ricard USA recognizes the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.
Pernod Ricard USA offers competitive compensation, performance bonuses and domestic & international career development opportunities.
* Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.
* Offers will be subject to United States local terms.
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