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Brand Steward - California Brandy - CA Based Position (San Diego, LA, Bay Area)
San Diego, CA
Posted Apr 19
100K + Bonus
Seeking a confident and passionate spirits educator. Responsible for the California market working closey with the Argonaut and Germain-Robin brand team. This role will be a consumer facing brand expert with DTC sales responsibilities.
Minimum of 7 years of experience in alcohol beverage, luxury brand sales, bartending/mixology. Main responsibilities will include whiskey club outreach/execution of tasting events, planning and executing at whiskey festivals, building out a prosumer direct sales database, source leads for corporate events/gifting opportunities around holidays and partner with sales team to plan and execute at key on-premise accounts.
Minimum of 7 years of experience in alcohol beverage, luxury brand sales, bartending/mixology. Main responsibilities will include whiskey club outreach/execution of tasting events, planning and executing at whiskey festivals, building out a prosumer direct sales database, source leads for corporate events/gifting opportunities around holidays and partner with sales team to plan and execute at key on-premise accounts.
Essential Functions:
- Must live in California (Bay Area, LA or San Diego) and able to travel easily to other markets in CA
- Lead Whiskey Festival activation planning and execution
- Build database of spirits “prosumers” for direct sales in CA
- Source leads for corporate events and gifting opportunities around key holidays
- Partner with sales to plan and execute consumer events at key On Premise accounts – e.g. Golf Courses
- Manage workflow for all events, tasting activities and programming
- Act as informed resource for consumers regarding brandy-making process, individual expressions, availability of products and brand intrinsics
- Describe brandy, brandy-making techniques, and CA brandy history with expertise
- Understands and effectively communicate the brand messaging
- Ensure all events/tastings are “best in industry” for each guest
- Promote the sale of brandy expressions to targeted guests
- Represent the company and brand, professionally, graciously and enthusiastically
- Multi-task with a focus on details and switches gears quick
- Participate in required calls with brand and agency partner team members
- Provide reports detailing activations, experiences, etc. with supporting photographs to required team members
- Increases brandy sales and promotes overall trade/consumer engagement
- Develop, maintain and assure adherence to budget requirements and submit expense reports as needed
- Balance planning efforts with day-to-day demands
- Maintains satisfactory attendance, to include timeliness
- Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations.
