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Posted September 30th

Influencer Marketing Manager

Orlando, Florida

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HighKey Snacks





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Posted September 30th

Influencer Marketing Manager

Orlando, Florida






Full Time

About The Position
Do you want to be in a role where you can have a huge impact on the success of a start-up snack brand that is going through extreme hypergrowth? HighKey Snacks is seeking a hands-on Influencer Marketing Manager to join our growing team.
HighKey is seeking Influencer Marketing Manager to join our high-performance marketing team. Reporting directly the Director of PR and Influencer Marketing, this key team member executes and supports the Influencer strategy, campaign oversights, and network development. The right candidate has a strong familiarity with the influencer, talent and management landscape specifically in food and an understanding of how talent is leveraged to support marketing objectives. This person will be responsible for ideating and building strategic influencer-driven campaign and identifying the right talent to fulfill the programs.

·       Are Hungry…extending beyond the job description, to the opportunity of becoming the best version of yourself outside of work.
·       Challenge the status quo
·       Are accountable believing “If it is to be, it is up to me”
·       Embrace Change
·       Check your ego at the door…An upbeat attitude causes a chain reaction of positive thoughts, events, and outcomes
·       Allow yourself to see opportunity not only in ideas, but in the people, who can help you grow those ideas.
·       Understand the benefit of being a part of growing brand and want to evolve their CAREER with the company, 
·       Help people close the gap between better-for-you food trends and amazing taste!
·       Aren’t afraid to make mistakes
·       Offer an open-minded company culture which offers people an opportunity to be the best they can possibly be
·       Care more about your intelligence and values than your experience
What You’ll Do:
  • Concept and manage blogger / influencer campaigns including:
  • Budget tracking 
  • Writing creative briefs for campaigns with overview of goals, mandatories, deliverables, content usage rights and budget
  • Identifying and reaching out to influencers to participate in campaigns
  • Negotiating and executing contracts
  • Reviewing, editing and approving influencer content for publication
  • Reporting on campaign performance, insights and ROI
  • Research and develop a CRM of key social media influencers who fit with HighKey’s brand message, key demo’s, product verticals and target markets
  • Build and maintain strong relationships with influencers through seeding and regular communication
  • Negotiate and execute paid influencer campaigns and influencer contracts
  • Work with freelance graphic designers and videographers to build supplemental assets as needed
  • Manage and report on annual budget and monthly spend 
  • Partner with broader marketing team to support cross-departmental initiatives and campaigns
  • Build and maintain a library of influencer content that can be leveraged across HighKey’s marketing and advertising efforts and ensure all content usage rights are strictly adhered to
  • Assist in planning/execution of influencer events
  • Analyze traffic and conversion trends to gain insight, take action and report ROI
  •  Provide ongoing insights and/or strategy debriefs to executive management and other teams internally, including tech, biz dev, sales
  • 2-3 years of experience managing paid influencer campaigns
  • Experience using influencer marketing software and tools to manage, track and report on influencer marketing
  • Experience developing an influencer affiliate marketing network, preferred
  • Understanding of legal regulations around copyright and privacy laws so you can implement best practices with all content created on behalf of HighKey
  • Knowledge and experience in better-for-your food and snacking or health, a bonus 
  • Video editing skills are not required but would be a plus!
About HighKey:
Our story began in early 2018 with the belief that passion drives purpose. Inspired by our pristine Pacific Northwest surroundings and a community dedicated to responsibly-sourced food without artificial ingredients, our passion was to create snacks with simple ingredients that would energize you throughout the day and allow you to indulge in great flavors while on the go. No matter what mountains you're climbing, HighKey snacks gives you the fuel you need to hit all your milestones without compromise. Snacking should make you feel good - not only with great taste, but also knowing that you're making good choices for your health and lifestyle. HighKey snacks is committed to using only pure, wholesome ingredients that don't require adding chemicals or unpronounceable extras. Made with only simple, clean ingredients, these are snacks that let you fill up on great taste without slowing you down. They give you the nourishment you need to get to your next milestone. Grab them on the go or whenever you need a boost, and take a bite in the right direction.

Why You Should Join Us:
·       Competitive compensation
·       Competitive PTO and Paid Holidays
·       Employer-sponsored medical, dental, vision and other supplemental benefits
·       Casual Dress Code
·       Gym Reimbursement
·       Company Retreat
·       Work in a positive, well-balanced start-up environment with limitless career growth
·       See your work foster results that advance the legitimacy and proliferation of the company

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Orlando, Florida
Function Details
  • Reports To Director of PR & Influencer Marketing
  • Direct Reports 1