Are you even a celebrity if you haven’t launched your own tequila brand? Just kidding — kind of. Matthew McConaughey and his wife, model and designer Camila Alves, are joining the long list of celebrities who have launched their own tequila brand. The parents of three kids call their new tequila, Pantalones: “the best thing […]
While the initial hype around ChatGPT may have subsided, it’s still very much a thing. As the creator economy continues to grow, we’re eager to ask the popular AI chatbot more questions about the space. We asked, “What are the top creator brands?” and ChatGPT seemed to avoid pointing to specific companies. Instead, it referenced platforms […]
ForceBrands is proud to introduce CreatorForce, its specialized hiring practice for creator and celebrity brands. CreatorForce’s hiring solutions include Impactful Search® for executive search with access to elite C-suite leadership, executives, advisors, and board members; Direct Hire for consumer-focused recruitment for VP, director, and senior management positions; and a job board for hiring entry-level talent, […]
Not all creator brands are created equal. Some put the creator at the forefront of their branding and messaging while others focus on implementing the creator’s talent behind the scenes. Calirosa Tequila, the brainchild of couple Adam Levine and Behati Prinsloo, is a blend of both. “What we’ve tried to do differently is let Calirosa be […]
Emma Chamberlain, the “Cold Brew Queen” wanted to share her passion for java with the world, so she created Chamberlain Coffee. Almost immediately, her followers and coffee lovers around the country were hooked. Now, you can find Chamberlain Coffee in stores and online — and you can rock highly sought-after merch. But it took time […]
Hiring for a new brand is a unique challenge that requires attention and skill. Deciding where to begin can be tricky, especially when you’re balancing new hires with the voice and thought leadership of a creator, but we’re here to help. While you might initially want to gravitate toward filling executive positions, it’s important to […]
With more than nine million followers, Chris Olsen is a TikTok sensation. While he’s shared snippets of so many different parts of his life — from moments with Meghan Trainor to climbing poles in Croc high heels — one theme truly stuck and not only grew his following, but also kept his current followers coming […]
This is the golden age of content creation — 2023 is the year of the creator economy. Estimated to be worth more than $100 billion as of July 2022, content creation has proven its value, especially when it comes to powering marketing for brand building. Companies continue to make big investments in the creator economy […]