With a surge in consumer demand for products across categories, many prospering CPG companies are reinvesting their profits in COVID-19 relief efforts. Vita Coco donated $1 million to Feeding America and No Kid Hungry. Clif Bar & Company donated 3 million CLIF Bars to healthcare professionals around the world. Just Salad announced its partnership with […]
In early March, Cole Riley launched Founders Market, a food discovery network aimed at sharing the stories of the founders behind some of the most exciting food brands. It wasn’t long before his business pivoted. Following the outbreak of COVID-19, he paused content operations to focus on a new initiative designed to support relief efforts in New […]
ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow. In the debut episode of ForceForward, a new interview series highlighting what businesses and teams look like tomorrow, we caught up with ForceBrands’ Founder and CEO, Josh Wand — or as we like to call him, Motivator in […]
The bad news: Coronavirus continues to impact us in ways we never imagined. The good news: Companies are still hiring, giving us hope for the future — something we’re happy to report on and share with you. Because the circumstances of onboarding new employees have to change to accommodate the current climate, employers need insights […]
The past few weeks have presented numerous challenges to businesses across CPG. As companies learn to navigate a new world amid a global pandemic, they’ve had to shift their business strategies and priorities. For some, this means pivoting their products and services to better serve the changing needs and lifestyles of their consumers. For others, […]
There’s a lot of speculation among digital marketing experts that coronavirus, coupled with social distancing and self-quarantining, will help boost e-commerce sales. If we examine its short-term influence over the course of these past few weeks, e-commerce has been one of the key channels for driving economic growth. While the long-term projections could yield complications […]