1 Archived posts matching:"Christie Lee”

  • heinz mustard

    How to Discover Your Brand’s DNA and Why It Matters

    What is brand DNA and why does it matter? We caught up with brand consultant and founder of Nourishing Food Marketing Christie Lee to go behind the scenes of brand identity. For Lee, brand DNA goes beyond marketing materials and a mission statement. Cultivating a company’s core identity proves a powerful and valuable tool when it […]

    • Food
    • February 11, 2021
    • Rebecca Fryer