What is brand DNA and why does it matter? We caught up with brand consultant and founder of Nourishing Food Marketing Christie Lee to go behind the scenes of brand identity. For Lee, brand DNA goes beyond marketing materials and a mission statement. Cultivating a company’s core identity proves a powerful and valuable tool when it […]
Each month, ForceBrands partners with The Tasting Panel magazine. The Tasting Panel offers an insider’s look at the tastemakers and trendsetters in today’s growing beverage industry. From winemaker profiles, to brands that are the bartenders’ best friend, this monthly publication gets up close and personal with today’s influencers and explores the products they love the most. […]
A recent Nielsen study that examined the most impactful advertising options found that consumers are most likely to make buying decisions based off of recommendations from people they know. More than branded websites, online reviews, and e-mail blasts, 83 percent of people reported that the opinions and experiences of those they know, like friends and […]
There are a lot of unknowns about the budding cannabis industry — the timeline of federal legalization; how the structure of the industry will take shape, and where the biggest opportunities for innovation lie. So what immediate trends are we seeing in cannabis? What we do know is that cannabis brands emerging in states like […]