4 Archived posts matching:"branding”

  • heinz mustard

    How to Discover Your Brand’s DNA and Why It Matters

    What is brand DNA and why does it matter? We caught up with brand consultant and founder of Nourishing Food Marketing Christie Lee to go behind the scenes of brand identity. For Lee, brand DNA goes beyond marketing materials and a mission statement. Cultivating a company’s core identity proves a powerful and valuable tool when it […]

    • Food
    • February 11, 2021
    • Rebecca Fryer
  • wine bottles

    Get to Know John Meisler, VP of Sales at Serralles USA

    Each month, ForceBrands partners with The Tasting Panel magazine. The Tasting Panel offers an insider’s look at the tastemakers and trendsetters in today’s growing beverage industry. From winemaker profiles, to brands that are the bartenders’ best friend, this monthly publication gets up close and personal with today’s influencers and explores the products they love the most. […]

    • Beverage
    • November 21, 2019
    • Rebecca Fryer
  • 3 Impactful Brand Ambassador Practices

    A recent Nielsen study that examined the most impactful advertising options found that consumers are most likely to make buying decisions based off of recommendations from people they know. More than branded websites, online reviews, and e-mail blasts, 83 percent of people reported that the opinions and experiences of those they know, like friends and […]

    • ForceBrands
    • February 11, 2019
    • Madison Troyer
  • Défoncé Chocolatier

    5 Beautifully Designed Cannabis Brands to Watch

    There are a lot of unknowns about the budding cannabis industry — the timeline of federal legalization; how the structure of the industry will take shape, and where the biggest opportunities for innovation lie. So what immediate trends are we seeing in cannabis? What we do know is that cannabis brands emerging in states like […]

    • Cannabis
    • July 5, 2018
    • Rebecca Fryer