In recent years, countless beauty brands have used social media as an irreplaceable marketing tool for gaining exposure and connecting with consumers. While the platform preference depends on the nature of each brand, modern beauty brands lean toward Instagram for two obvious reasons — it’s highly visual and interactive. Skincare, beauty, and wellness companies actively […]
Have you always dreamed of working in the beauty industry? Good news: it only keeps on growing. According to Zion Market Research, in 2024, the global cosmetics market is expected to reach approximately $863 billion. As the industry expands, it needs more talent that is fluent in burgeoning trends and has the required qualifications. And […]
The change of seasons often means a change in your beauty regiment. We sat down with our resident beauty expert, Client Strategist Alaina Bavelas, to talk about some of the hot brands and products to watch this fall. Are you familiar with these great fall finds? 1. RMS Beauty – Wild With Desire Lipstick From the […]