ForceBrands Newsroom | Insights From the CPG Industry's Leading Recruiting Firm

How to Find Your Inner Genius with Performance Strategist Laura Garnett

Finding a fulfilling career is challenging. Doing so in a global health crisis can seem like an impossible feat. As part of our Start It Sunday series, a professional development campaign designed to motivate you for the week ahead, we caught up with performance strategist and TedX speaker Laura Garnett. Author of “The Genius Habit,” […]
- CATEGORIES Featured
- PUBLISHED July 12, 2020
- AUTHOR Rebecca Fenton
Minneapolis CPG Accelerator Selects 10 Purpose-Driven Companies

Minneapolis-based ImpactSKU has selected the 10 consumer packaged goods (CPG) startups that will participate in the Preview program. Participants make everything from vegan baking mixes to matching dog-owner togs. The six-week ImpactSKU Preview Program kicks off August 4 and includes programming on such topics as Vision +Purpose, Market Validation + Positioning, Social Impact, and Channel […]
- CATEGORIES Featured
- PUBLISHED June 29, 2020
- AUTHOR Rebecca Fenton
How Jenny Cawthon’s Food Philosophy Launched Greenjoy

As part of our ongoing Female Forces series to celebrate women leaders in the consumer brand universe, we’re highlighting Jenny Cawthon, the Founder of Greenjoy. Inspired by her mother’s passion for health and her legendary salad dressing recipes, Greenjoy is on a mission to bring people together with nourishing food. We caught up with Cawthon […]
- CATEGORIES Featured
- PUBLISHED June 29, 2020
- AUTHOR Rebecca Fenton
How to Write Non-Bias Job Descriptions — And Why It Matters

Statistics prove that diverse and inclusive workforces provide tremendous value. As top priorities among employers, especially now, companies are looking for inventive ways to attract talent. Since job descriptions are typically the first means of contact employers have with candidates, it’s paramount that they are written in a non-bias way that reflects the company’s mission, […]
- CATEGORIES Career Advice
- PUBLISHED June 23, 2020
- AUTHOR Stefanie Schwalb
Op-Ed: 5 Steps to Move Your Food and Beverage Business to Equity

Dear Colleagues, It’s true that as a Black Man in business I have to be extremely careful in both professional and public settings. When I’m trying to make a point, I often have to decide whether I should be direct or performative in my delivery — because my decision, to be honest, can come across […]
- CATEGORIES BevForce
- PUBLISHED June 22, 2020
- AUTHOR Jomaree Pinkard

SKU CPG Accelerator to Expand to Dallas This Fall

Austin-based SKU — the nation’s first accelerator focused on consumer packaged goods (CPG) — will expand into the Dallas-Fort Worth market this fall with a program tailored toward later-stage startups. Walter Robb, former Whole Foods co-CEO and an icon in the natural foods industry, will kick off SKU DFW, which features a best-in-class curriculum taught […]

CATEGORIES FoodForce
PUBLISHED July 9, 2020
AUTHOR Rebecca Fenton

How Barcademy Raises the Bar On Beverage Community Building

In a world with limited travel and fewer face-to-face opportunities, brands must address their biggest challenge: training the trade with a fresh, inventive, and memorable approach. For alcohol beverage marketers who want to reach an audience of influencers, costs can rise fast: • In-person demonstrations only reach small audiences. And they run up big budgets. […]

CATEGORIES BevForce
PUBLISHED July 8, 2020
AUTHOR Andrew Bein

Get to Know Bardstown Bourbon Company’s CFO Ingrid Gentry

Although male CFOs outnumber female CFOs 6.5 to 1 in the Russell 3000, companies looking for higher financial returns should consider putting more women in the role. A study by S&P Global Market Intelligence found that within the first 24 months of appointing female CFOs, companies averaged a 6 percent increase in profits and an 8 percent better […]

CATEGORIES BevForce
PUBLISHED July 5, 2020
AUTHOR Rebecca Fenton

ForceBrands’ Rachel Doueck On Beverage Industry Hiring During COVID-19

Each month, ForceBrands partners with The Tasting Panel magazine. The Tasting Panel offers an insider’s look at the tastemakers and trendsetters in today’s growing beverage industry. From winemaker profiles, to brands that are the bartenders’ best friend, this monthly publication gets up close and personal with today’s influencers and explores the products they love the most. […]

CATEGORIES BevForce
PUBLISHED June 22, 2020
AUTHOR Rebecca Fenton

How Fatherhood Inspired These 5 Food Brands

Father’s Day may only happen once a year but it’s easily celebrated all year long, especially at some of these food companies — both big and small — where the influence of fatherhood is in the brand DNA. From legacy names like Cape Cod Potato Chips to newcomers like Partake Foods, we’re sharing some companies […]

CATEGORIES FoodForce
PUBLISHED June 21, 2020
AUTHOR Rebecca Fenton

Inside the Natural Products Industry’s Need for Diversity and Inclusion and the Collective Powering Change

Inclusive teams build more powerful brands. And despite this fundamental fact, many consumer brands have a lot of work ahead. Dedicated to raising awareness and driving real change in the natural products industry, the OSC² J.E.D.I. Collaborative is committed to fostering justice, equity, diversity, and inclusion within the industry. “As an industry of innovators and leaders in […]

5 Stats That Prove the Value of a Diverse and Inclusive Workforce

When it comes to talent management, diversity and inclusion remain top priorities among many employers. According to new data from the leading B2B ratings and review firm Clutch, more than three-quarters of HR professionals (79 percent) believe their company is diverse. As many employers weather the COVID-19 pandemic, 57 percent of employees say their company […]

CATEGORIES ForceBrands
PUBLISHED June 2, 2020
AUTHOR Rebecca Fenton

Bev Alc Leaders Address Leading Through COVID-19 in ‘Born to Lead’ Virtual Discussion

ForceBrands brought together some of the beverage alcohol industry’s top leaders for a live virtual discussion on May 27. Part of a new thought leadership series, Born to Lead, powered by ForceBrands and PINATA, panelists addressed how they’re “Addressing Real Challenges and Driving Positive Change Through Leadership in Today’s Environment.” Moderated by Josh Wand, Founder […]

CATEGORIES ForceBrands
PUBLISHED May 29, 2020
AUTHOR Rebecca Fenton

Born to Lead, Episode 1: Duane Primozich, Co-Founder & Managing Partner, BIGR Ventures

Born to Lead is ForceBrands’ original leadership series that highlights industry thought leaders across CPG. In the debut episode of Born to Lead, we caught up with Duane Primozich, the Co-Founder & Managing Partner at BIGR Ventures, a Boulder, Colo.-based growth equity fund providing value-added, strategic partnership, and capital to promising early-stage products. Although Primozich doesn’t […]

CATEGORIES FoodForce
PUBLISHED May 26, 2020
AUTHOR Rebecca Fenton

Reimagining Soda for a New Era with the Co-Founder and CEO of United Sodas Marisa Zupan

Soda has an iconic place in American culture. For many Americans, the sweet, bubbly beverage conjures up nostalgia for beach vacations, childhood celebrations, and trips to the movie theater. Marisa Zupan not only wants to celebrate this legacy but modernize it for today’s consumer with the launch of United Sodas. Cleverly packaged in a rainbow of […]

CATEGORIES BevForce
PUBLISHED May 24, 2020
AUTHOR Rebecca Fenton

Join ForceBrands’ ‘Born to Lead’ Webinar Featuring Mast-Jägermeister, Proximo, Cincoro, and More

ForceBrands will host a live thought leadership webinar with some of the beverage alcohol industry’s top leaders on May 27 at 1 pm EST. Part of ForceBrands’ new leadership series, Born to Lead, panelists will discuss how they’re “Addressing Real Challenges and Driving Positive Change Through Leadership in Today’s Environment.” Gathering together some of the best […]

CATEGORIES ForceBrands
PUBLISHED May 21, 2020
AUTHOR Rebecca Fenton

CPG Accelerator Pivots to Online Showcase in Response to COVID-19

SKU’s seven CPG startups will present virtual pitches to a national audience of CPG investors, entrepreneurs, and industry leaders. For the startups going through SKU’s consumer products accelerator, Showcase Day represents the culmination of the rigorous 14-week program. During the celebratory event, the founders traditionally present their pitches to a room full of hundreds of […]

CATEGORIES ForceBrands
PUBLISHED May 19, 2020
AUTHOR Rebecca Fenton

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How to Find Your Inner Genius with Performance Strategist Laura Garnett

Minneapolis CPG Accelerator Selects 10 Purpose-Driven Companies

How Jenny Cawthon’s Food Philosophy Launched Greenjoy

How to Write Non-Bias Job Descriptions — And Why It Matters

Op-Ed: 5 Steps to Move Your Food and Beverage Business to Equity

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