BeyondSKU is a leading accelerator program for the CPG industry. It’s a joint venture between top-tier New York City agency BeyondBrands and top consumer products incubator SKU from Austin, Texas. It creates industry-focused business tracks and matches the highest caliber experts with select companies during its mentorship programs.
The 12-week intensive program runs from late fall through early winter. During the program, brands have the opportunity to be awarded up to $20,000. But beyond cash, the immersive experience offers practical hands-on advice and education to help elevate brands to achieve their next level of growth. Pilot Kombucha, Mud Dairy-Free Frozen Dessert, and True Moringa are among a few of their notable alums.
Heather Terry, Partner and Chief Strategy Officer for BeyondBrands, shared her insights about BeyondSKU to New Hope Network after the successful completion of its first cohort.
“One of the most magical days we had last year was a conversation with Jeremiah McElwee from Thrive Market and Errol Schweizer, who has had his hands in so many natural products initiatives I can’t even begin to do him justice here,” Terry told New Hope Network. “They spoke extensively on retail and e-commerce, and how it has changed in the last 10 years. They also delivered some very powerful ideas on certifications and their role in people’s lives and health. Everyone was blown away.”
What past alums have to say
BeyondSKU offers brands massive growth potential. But what’s life like for these brands after the program? How have they taken their learnings and applied them? We checked in with some of them.
“Many of our BeyondSKU mentors continue to support us even after the end of the program. They have been champions of our work with small farmers in Ghana as investors and advisors. Some have even come to visit us in the field.” —Emily Cunningham, Co-Founder and COO, True Moringa
“Being in the BeyondSKU program allowed us access to mentorship during a critical time in our business. We were going through a total rebrand and repositioning exercise, and having access to mentors with such diverse industry backgrounds made that process so much more informed. And it didn’t stop when the program ended; we continue to engage with the amazing BeyondSKU team and receive guidance as needed. They’re always happy to help and have our best interest in mind!” —Mike Lombardo, Co-Founder, Halfday Tonics
What mentors have to say
“This was the first year I joined BeyondSKU. The experience was outstanding. As a mentor, the key areas I look to find in founders are: Are they asking good questions, and are they respectful of our time? YES to both. Each meeting was focused and structured. All advice was respectfully considered. Based on what I have see, I would highly recommend BeyondSKU to any brand looking to accelerate its growth in the CPG industry” —Greg Keller, Partner and VP Sales at Frontera
“I mentor at BeyondSKU so I can pay it forward and thank, in ACTION, the amazing mentors I have had throughout my career. This program is one of the best in the country as it backs founders during 3-4 months and their impressive mentor community supports them beyond. I couldn’t be more appreciative of this opportunity to serve and have a front-row seat to the future of CPG.” —Adam Michaels, Head of Strategy and M&A, NA Ventures at Mondelēz
If your brand or company is interested in applying for the Fall 2021 cohort or to learn more about the BeyondSKU accelerator program, visit their website and click on “Apply Now.”