BevNET Live‘s two-day beverage conference, sponsored in part by ForceBrands, kicked off on Monday at the Loews Santa Monica Beach Hotel. Mid-way through the conference, ForceBrands hosted an afterparty on Monday evening for conference attendees.

The event was held at the Museum of Flying in Santa Monica, Calif. ForceBrands took the event to new heights with a ‘business class’ lounge for priority attendees, a ‘pre-check’ station for guest check-in, and custom travel-themed postcards.

The afterparty was sponsored by The Giannuzzi GroupWhipstitch Capital, Last Call, and GREEN Energy.

“As the BevNET conference continues to grow each year, we’re so honored to build upon this momentum by hosting the afterparty,” Katie Lynch, ForceBrands’ Events and Partnerships Manager, said. “This is the second consecutive year we’ve hosted this event at the Museum of Flying. It’s so wonderful to facilitate such a unique experience for the beverage community to come together and network over inspired cocktails and food.”

Midway through the event, ForceBrands’ Founder and CEO Josh Wand lowered a pinata in celebration of ForceBrands’ sister company PIÑATA, a flexible, data-driven platform where brands, agencies, and freelance talent collaborate to create elevated consumer experiences.

Wand asked BevNET’s Founder and CEO John Craven to come forward and take the inaugural swing, which brought down the pinata that was filled with candy and $2 bills stamped with PIÑATA’s logo.

The event attracted nearly 400 attendees and concluded around 9:30 pm.

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