BevNET Live’s two-day beverage conference, sponsored in part by ForceBrands, kicked off on Monday in Santa Monica, Calif. ForceBrands took the event to soaring new heights with an aviation-themed afterparty at the Museum of Flying on Monday evening.

The afterparty, powered by ForceBrands and sponsored by The Giannuzzi Group, LLP, Blue Pacific Flavors, Soylent, Whipstitch Capital, and L.A. Libations, took off at 6:30pm PST. Registered conference attendees were handed branded boarding passes upon arrival that noted the party’s ‘fly HIRE’ theme.

Guests interested in learning more about ForceBrands’ board of director services were encouraged to explore the designated ‘boarding area’ at the event. The Giannuzzi Group, LLP sponsored a business class lounge for priority guests.

The party’s food and beverage options — unlike those found at most airports — were also elevated to new altitudes.

L.A. Libations showcased three non-alcoholic beverage products that included Aloe Gloe, Arya, and Roar. Soylent offered their meal replacement products from a food truck that was parked outside the event. Essentia Water provided their supercharged ionized alkaline water to keep the party hydrated.

Deep Eddy at BevNET Live Afterparty

For those looking for stronger sips, Blue Pacific Flavors served a signature cocktail. Deep Eddy Vodka served their original vodka in two innovative cocktails with names that celebrated the Southern California location — ‘L.A. L.A. Lemonade’ and ‘Santa Monica Sundown’ featuring their grapefruit flavored Ruby Red Vodka — from a Volkswagen bus.

The event, which brought together some of the beverage industry’s leading founders and thought leaders, concluded around 8:30pm PST.

ForceBrands at BevNET LiveAnd for those continuing on to your final destination, we’d like to take this time to invite you to learn more about ForceBrands’ full suite of recruiting services. Let’s ‘fly HIRE,’ together.