October is Breast Cancer Awareness Month and many companies are encouraging consumers to “think pink” with awareness campaigns and fundraising initiatives. Approximately 1 in 8 American women will be diagnosed with invasive breast cancer during her lifetime, and researchers estimate that more than 300,000 women will be diagnosed with some form of breast cancer in 2021. Breast cancer is one of the most commonly diagnosed cancers in women, second only to skin cancer, but men aren’t immune, either — about 1 in 1,000 men will develop breast cancer in their lifetimes.
There may not be a cure for breast cancer yet, but there is good news: thanks to education and awareness efforts and better treatment options, incidence rates of breast cancer finally began dropping in 2000. These companies are doing their part to continue funding research for the cure.
In honor of Breast Cancer Awareness Month, Squatters Craft Beer is partnering with the American Cancer Society’s Real Men Wear Pink Campaign. This campaign aims to get men involved in the fight against breast cancer, and participants work to raise money for research, low-cost and free patient services, and educational initiatives that emphasize the importance of prevention, risk reduction, and early screenings.
This October, Squatters is dressing up their best-selling brand, Hop Rising Double IPA, with a unique pink can. For each can of Hop Rising Double IPA sold, Squatters will donate $.05 to the American Cancer Society (ACS). Furthermore, the company is also outfitting their popular Full Suspension Pale Ale 12-packs with specialty pink packaging, and they will be donating a portion of the proceeds from all sales of these 12-packs to the ACS.
The global cosmetics brand Estée Lauder has been running the Estée Lauder Companies Breast Cancer Campaign for more than 25 years. The brand is known for their longtime commitment to breast cancer research — they even designed the iconic pink ribbon that has become the symbol of breast cancer awareness. Estée Lauder has raised over $76 million for breast cancer research, and by partnering with the Breast Cancer Research Foundation (BCRF), they have also funded over 250 medical grants.
For every original Instagram photo captioned with the hashtags #TimeToEndBreastCancer and #ELCDonates during the month of October, Estée Lauder will donate $25 to BCRF up to $150,000 in honor of the campaign’s 26th year. Fans of the brand can also purchase the limited edition Powerful Pink Color Collection: 100 percent of the proceeds from sales of this makeup collection will go towards the BCRF.
3. Sutter Home
Since 2001, Sutter Home has honored Breast Cancer Awareness Month with its Sutter Home for Hope campaign. The initiative was created after founding family member Vera Trinchero Torres was diagnosed with breast cancer. The Sutter Home for Hope campaign has since raised more than $1.5M to help support research, treatment, and education across the U.S.
Also a member of Estée Lauder Companies, Aveda is on a mission to let people know that it’s #TimeToEndBreastCancer, the most common form of cancer in women worldwide. During breast cancer awareness month, the company helps support cruelty free breast cancer research with its limited-edition hand relief™ moisturizing creme.
An official partner of the National Breast Cancer Foundation, a community-funded organization that primarily provides free mammograms and prevention education to low-income women, Thrive Causemetics is honoring Breast Cancer Awareness Month by highlighting several organizations that provide resources for those living with breast cancer.
Photo Credits: Facebook; Instagram
This post was updated October 2021