ForceBrands partnered with SnackNation for a weekly podcast series that highlights insightful stories from leaders in the CPG world.

Brand Builder brings you the people, stories, and lessons learned from the most innovative natural food and beverage brands in the world.

In the first episode of 2018, SnackNation SVP of Customer Strategy Chelsie Rae Lee joined hosts Jordan Cohen and Jeff Murphy to talk about how to craft a winning brand story.

“There’s a reason why people are 22 times more likely to remember something that’s based around a story than just some number or something created without a personality on a website,” Lee said on the value of storytelling for brands. Listen to the full episode here and get more great advice and insight by subscribing to the podcast.

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