The beauty brands of today aren’t just trying to make you look good — they want you to feel good, too. That’s where cannabis comes into play.

With anxiety and burnout on the rise, the mood-boosting, stress-relieving properties of CBD have become a major selling point. It’s no wonder these emerging brands are heavily touting the perks of CBD for physical and mental health, and CBD-infused products are marketed as a convenient form of self-care.

Here’s how the beauty industry is getting creative with cannabis in cosmetics and skincare.

1. Bath bombs
What could be more relaxing than soaking with a CBD bath bomb at the end of a long day? For fans of DIY spa nights, look no further than the CBD Bath Bomb line by Kush Queen — they offer a “reject” option that gives customers the chance to scoop up imperfect bath bombs at half price. CEO Olivia Alexander turned to cannabis to manage her mental health, and in 2015, she brought her female-focused cannabis brand to the market. Kush Queen is pushing to change the face of the cannabis industry by promoting diverse representation on social media and in their marketing campaigns.

2. Recovery cream
CBD cream to soothe sore muscles after a tough workout certainly sounds better than an ice bath. With ingredients like menthol and essential oils, Sagely Naturals Relief & Recovery Cream is a standout. Founded by Kerrigan Behrens and Kaley Nichol in 2015, their professional approach and clean aesthetic are the keys to the success of the Sagely Naturals Brand. Behrens and Nichol consistently highlight the latest medical research on the benefits of CBD and work with PhD chemists to formulate their products from organic, non-GMO hemp.

3. Lip balm
CBD lip balm can provide an extra moisturizing boost during these dry, chilly winter months. Vertly Hemp CBD Infused Lip Balm with coconut oil and shea butter is worth the higher price tag — it’s handcrafted in small batches, and it can also be used as a spot treatment for face and body. Claudia Mata and Zander Gladish, the husband and wife team behind Vertly, found inspiration for their brand after learning about the concept of microdosing—their products contain just enough CBD to provide the benefits without an overwhelming effect. Mata’s background in fashion combined with Gladish’s experience working with cannabis farms means their products and packaging are both top notch.

4. Moisturizer
Because of the anti-inflammatory effects of CBD, moisturizers containing this active ingredient can help reduce redness and alleviate muscle tension. Apothecanna Everyday Face & Body Oil is one multipurpose CBD moisturizer that is suitable for daily use. After recreational marijuana was legalized in Colorado in 2013, James Kennedy founded this Denver-based company, and Apothecanna became an early pioneer of CBD skincare products in the United States. The team initially promoted their first products at the Winter X-Games in Aspen and established themselves as a premier choice for athletes, and now, the line has expanded to include products for everything from pain relief to relaxation.

Want to work with an innovative brand in the beauty or cannabis industries? Check out our specialized HerbForce and BeautyForce divisions or connect with one of our Executive Recruiters.