Born to Lead is ForceBrands’ original leadership series that highlights industry thought leaders across CPG. In this episode of Born to Lead, we caught up with Sarah Hofstetter, President and Board Member at e-commerce analytics firm Profitero. Her leadership journey is expansive and one that she says started early — when she became a big […]
Raul Pero has been promoted to Head of Marketing & Innovation at Planterra Foods. He had been Brand Director.
Be the Change Job Fair, an initiative led by Cara Bertone, Philana Bouvier, Lia Jones, and Rania Zayyat, in partnership with Diversity in Food & Beverage and Lift Collective announced that registration for beverage alcohol employers is now open for the second virtual job fair. The virtual event will take place on April 22, 2021, […]
Snow Days may be a new product from HumanCo‘s Founder and CEO Jason Karp, but the idea behind it is one that’s deeply familiar to the serial entrepreneur. Inspired by his mission to encourage healthier lifestyles, Snow Days is reimagining the frozen food space in a HumanCo kind of way. “It’s much more than just […]
Marcus Mitson has been named Director of Sales, East at Unity Wellness Co. He had been Southeast Regional Sales Manager at VYBES LA.
From industry giants like E. & J. Gallo Winery, Diageo, and now Breakthru Beverage Group, Maggie Lapcewich‘s career in the alc bev industry is impressive. As Breakthru’s Chief Growth Officer, she credits her extraordinary experiences in the industry as a motivating factor for keeping her in the space for so many decades. And if she […]
ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow. When we first caught up with Cole Riley, it was early spring of 2020. He put his plans to launch a new food media company on hold as the pandemic unfolded. Instead, a more critical need emerged. Inspired […]
What is brand DNA and why does it matter? We caught up with brand consultant and founder of Nourishing Food Marketing Christie Lee to go behind the scenes of brand identity. For Lee, brand DNA goes beyond marketing materials and a mission statement. Cultivating a company’s core identity proves a powerful and valuable tool when it […]
Ground Up Group brings premium beverage and food brands to market in New York City and surrounding areas quite literally from the ground up. The agency focuses exclusively on emerging CPG brands with massive growth potential that the team believes starts with great shelf presence. Their clients include WellWell, Partake, TÖST, and others. We caught up with […]
Kevin Scott has been named COO at Zen Hemp Infusions. He had been Director of Business Development at The Coca-Cola Company.