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Southeast Area Manager – Craft Whiskey Sales
📍 Location: Central Florida
💼 Company: Wash Line LLC (Representing J. Rieger & Co.)
💰 Salary Range: $85,000 - $105,000 + Bonus + T&E
Are you an experienced liquor sales professional with a strong network in the industry? Do you thrive in distributor management, sales execution, and brand advocacy? Wash Line LLC is looking for a Southeast Area Manager to represent J. Rieger & Co., a leading craft whiskey distillery, across the Southeast region.
This is a high-impact role with a focus on relationship management, sales growth, and brand activation in key markets.
This is a high-impact role with a focus on relationship management, sales growth, and brand activation in key markets.
💰 Compensation & Benefits
· ✅ Salary Range: $85,000 - $105,000 (based on experience)
· ✅ Bonus: Performance-based quarterly bonus structure
· ✅ T&E (Travel & Expenses) Budget
· ✅ PTO: Competitive vacation and sick leave package
· ✅ Extremely Flexible Work Hours to prioritize work-life balance
· ✅ Training & Professional Development Opportunities
📊 Key Performance Indicators (KPIs)
· Cocktail menu placements
· In-store tastings
· Distributor work-withs
· Trade events
· Staff trainings
· Industry presentations (guild meetings, whiskey dinners, etc.)
🔹 Responsibilities
Distributor Relationship Management
· Build and maintain strong relationships with distributor partners.
· Conduct work-withs, attend GSMs, and monitor inventory levels.
· Create and maintain an account target list for strategic growth.
· Roll out programming and incentive plans with distributor partners.
Sales & Market Growth
· Drive sales to meet and exceed market growth objectives.
· Develop and execute a weekly, monthly, and quarterly strategy to drive sales.
· Conduct off-premise tastings to increase visibility and sell-through.
· Lead on-premise activations to enhance brand awareness and demand.
Marketing & Brand Advocacy
· Represent the brand at trade shows, distributor presentations, and industry events.
· Collaborate with the J. Rieger & Co. marketing team on new releases and promotions.
· Maintain and distribute marketing materials for buyers, distributors, and consumers.
🛠 Who We’re Looking For
· ✔️ Proven success in liquor sales, preferably in craft spirits or whiskey.
· ✔️ Strong industry relationships within the Southeast region.
· ✔️ Deep understanding of liquor sales in both on- and off-premise environments.
· ✔️ Exceptional communication, negotiation, and relationship-building skills.
· ✔️ Self-motivated and highly organized, with the ability to work independently.
· ✔️ Passionate about craft whiskey, storytelling, and brand advocacy.
🚀 Why Join Us?
· Work with a premium craft whiskey brand in a high-growth market.
· Competitive salary with bonus incentives based on performance.
· Significant travel & expenses budget to support sales initiatives.
· Extremely flexible work hours to prioritize work-life balance.
· Training and professional development opportunities to advance your career.
· Opportunity to own and develop a key region with autonomy.
· Be part of a fast-growing, passionate team in the craft spirits industry.
📩 **Apply Now!** Send your resume and a short cover letter to **Josh@washlinellc.com**, explaining why you’re the perfect fit for this role.
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