Position Summary
The Area Sales Manager will be responsible for building out our retail sales footprint in their designated territory. Your collaborative nature will help you succeed when coordinating with external distributors and internal sales and marketing teams.
Primary Responsibilities
· Accountable for growing and retaining the brands’ customer base, building brand awareness and loyalty, and supporting product sales within his/her region
· Execute local events including logistics, planning, and reporting
· Organize and manage various promotional events such as product launches, tastings, and community outreach initiatives to create brand awareness and engage target consumers
· Help identify, establish, and nurture relationships with key local partners, such as event venues, retailers, and influencers, to leverage co-marketing opportunities
· Assist in maintaining retailer marketing calendars and internal trackers with promotional activities and marketing activations to share with the broader organization
· Liaise with the marketing team to coordinate and then execute all mailings of coupons, swag, and POS materials
· Manage all inventory of POS at DSD partners including maintaining and tracking inventory levels, alerting the team when stock is low, and reordering materials as needed
· Ensure all marketing activities adhere to brand guidelines
· Work closely with cross-functional teams, including sales, marketing, and operations, to ensure seamless execution of marketing initiatives and alignment with sales objectives
· Work with the internal team on meeting agenda topics, issue detailed and timely meeting recaps, and manage follow-ups
Required Skills & Abilities
· Background in marketing, business, communications, or another related field
· Strong communication skill
· CPG or food/beverage experience
Required Qualifications
· Three (3) years of experience in the Non-Alcoholic brands beverage industry
· High School diploma or GED equivalent.
· Bachelor’s degree in Sales, Marketing, or related field preferred
Competitive compensation inclusive of base salary and bonus Competitive Benefits package, including:
· Medical
· Dental
· Vision
· Paid Time Off
· Holidays
· Auto Allowance