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TEAM

Regional Manager - West

Remote · Posted Jan 21
$95,000-100,000
WHY YOU'LL DIG YOUR GIG

In short, our purpose at TEAM is to blow people’s minds and steal their hearts with incredible brand experiences. We want you to help us help our brands do amazing, unprecedented, wildly creative things, creating moments that people never forget and that people will want to share with others. To make all that great work happen takes a lot of coordination and organization behind the scenes.


THE TEAM DIFFERENCE

People may forget your witty hashtag and your latest campaign tagline, but they will never forget how you made them feel. That’s because what a brand does is much more important that what is says. Actions speak louder than advertising and marketing. Experiences are what create real connections that lead to brand love and that’s what we do at TEAM. We’re a fun, collaborative, hard working group with a great office environment who takes care of our employees, to ensure that both in work and in life you experience something greater.


WHO WE’RE LOOKING FOR

TEAM is hiring for an experienced Regional Manager for our West region for an established nicotine client. You will be responsible for a team of event managers developing on-premise sales channels through product placement and event execution across multiple markets. This role will require a strong people manager with experience executing field marketing campaigns on the local and national level. The Regional Manager will report to the Program Director and will staff, train and develop Event Managers remotely while ensuring the proper scheduling and execution of consumer facing events for a portfolio of next generation nicotine products.


WHAT YOU WILL DO

Market Development

· Recruit, inspire and lead the right team of event managers to increase brand awareness and drive sales within each of your markets.

· Provide continual coaching and development for your team.

· Review contracts & event proposals ensuring the right accounts are contracted for the right brands on the right terms.

· Assist local markets in identifying and securing contracts for priority hyper-relevant strategic venues that support long-term customer and adult consumer brand relationships.

· Utilize activity reports to ensure accounts in all markets are being serviced accordingly. Identify areas of opportunity.

· Partner with client representatives as needed.

· Review 3rd party agency performance. Provide scheduling strategy when necessary

· Regularly review market performance against program goals and KPIs.

Territory Management:

· Regularly travel to market to oversee the execution of customized premium activations.

· Schedule working sessions and ride-a-longs with staff when in market.

· Maintain a working knowledge of the account relationships and scheduled events within each of your assigned markets.

· Be your territory’s SME and provide regular trainings and workshops to ensure staff is current with brand campaigns and objectives.

· Lead weekly calls with territory and markets. Gather market, event and product relevant feedback for agency and client.

· Drive growth within your territory as needed to execute marketing campaigns.

· Work with Program Director, Account Director, Key Account Manager on strategies and tactics to improve territory performance.

· Develop and maintain activation schedules for markets within your territory.

· Work with client to resolve any supply issues.

· Lead your team to champion the brand and the brand’s unique story and messaging points with account decision makers, and account staff through motivating product education.

· Help develop and oversee sales contests for each of your markets.

· Assist in Identification of new opportunities with unique local retailers and on-premise venues to drive sales volume and increase market penetration in defined territories.

· Manage multiple budgets for each of your assigned markets.

Consumer Activations:

· Live the brand while executing high quality customer engagements to educate, cultivate enthusiasm and build brand loyalty while adhering to all local and federal regulations.

· Comfortably converse with qualified adult consumers at on-premise accounts and venues within assigned territory to drive sales in contracted accounts on high volume nights.

· Identify event opportunities with on-premise accounts, promoters, artists for elevated experiences and culturally relevant opportunities for adult consumer events, event contracting and budget management when applicable.

· Occasionally travel to market to service accounts when needed.

· Able to lift, transport, and assemble event assets.

· Work with 3rd party agency on scheduling brand ambassador events for your territory.

Administrative:

· Own all lines of communication across internal team by owning the region, amplifying strategic wins, and identifying challenges with a solution-based approach.

· Exemplify the positive attributes of being a leader and team builder with all related sales personnel, cross-functional agencies, and local/national counter parts.

· Manage territory performance via internal tracking system, and effectively communicate results to identified stakeholders on a regular cadence including weekly and monthly recapping.

· Deliver on all administrative duties in a thorough and timely matter as defined and requested by upper management.

· Assist Program director in some day-to-day processes.

· Deliver on defined KPI goals for each of your markets.

· Maintain accurate inventory of event assets.

· Manage strategic budgets to the penny and all local contracts garnered

· Provide market insights specific to region with urgency, ability to learn quickly and pivot smartly.

· Provide weekly, monthly and quarter reports highlighting territory wins and opportunities.

· Complete regular rigorous training on compliance, laws and regulation for the category and stay up to day with client and TEAM’s internal policies and procedures.


WAYS TO STAND OUT FROM THE CROWD

· Bachelor’s degree or higher from an accredited institution preferred.

· Minimum of 5 years of experience in on-premise experiential marketing. Experience in F/B, hospitality a plus. Prior experience with nicotine preferred.

· Minimum of 2 years leading field teams remotely

· Proven track record of building relationships with an unmatched drive to succeed

· Comfortability working non-traditional hours as-needed including nights and weekends

· Experience producing events in on-premise venues

· Enthusiastic, entrepreneurial, self-disciplined, and driven team player with the ability to solve problems, take initiative, think innovatively and make fast paced decisions with a degree of autonomy while prioritizing the best interests of the group over personal gains.

· Proficient computer skills including Microsoft Outlook, Word, Excel, and PowerPoint. Keynote a plus.

· This role requires regular travel



WHO WE ARE

TEAM is an award-winning experiential marketing agency that develops and executes creative marketing campaigns rooted in strategy, insights, and decades of learning. We partner with the best brands and people to deliver experiences that create inspiration at the point of engagement. Our roster of talent is essential to executing quality campaigns which live up to our high standards. Visit us online on our website, Facebook, Instagram, or Twitter.