Sales Director (South) Sneaky Pete Spirits Company
Remote
Posted Mar 18
$100-125k base + bonus
Atlanta-based boutique spirits company Sneaky Pete Spirits is seeking an experienced director to spearhead our sales & field marketing strategy for our Yacht Water and Pedro Furtivo brands in the South. We were founded by a group of friends who value quality and doing things the right way: a 6th generation agave farmer (Omar Martinez), the husband & wife duo behind Monday Night Brewing (Peter and Rachel Kiley), a grammy-award winning artist (Lil Yachty) and a music mogul (Kevin “Coach K” Lee). We are black-owned, Mexican-owned, female-founded and have a female CEO.
Preference will be given to candidates based in Florida or Georgia with deep working relationships with key spirits retailers and distributors in the South. We will prioritize candidates with specific experience growing craft spirits brands (through best-in-class retail & on-premise/mixology execution) in our key territories. We are currently distributed in Georgia (Savannah), Tennessee (Lipman), with plans to add Florida and Texas this year.
You will be the face of our brands in the Southern market and tasked with building a team and achieving your shipment and depletion goals in each state. The ideal candidate is a born sales leader with an ability to inspire confidence across both internal and external stakeholders.
Responsibilities:
- Owner of South region territory: forecast topline shipment and depletion targets by state
- Hire, train & manage Territory Sales Managers
- Manage our Field Marketing support program and develop our best-in-class merchandising program
- Own high level distributor relationships from district managers through ownership
- Blitz and work with scheduling
- Ensure sales spend is within set budgets
- POC for regional key accounts & NA/Chains
- Ensure our retail & on-premise customers are executing our “perfect store” merchandising strategy
- Manage programming of Monday Night Brewing personnel and taprooms
About our brands:
Yacht Water - the new line of 100% agave, additive-free tequila seltzers carefully crafted with high quality, fresh ingredients.
- Inspired by the signature-yet-simple Texas-born cocktail known as “Ranch Water,” Yacht Water is exclusively made with 100% agave, additive-free reposado tequila, key lime juice, sparkling water and sea salt. Free of any preservatives, artificial flavors or processing agents, Yacht Water is available now in three flavors: Key Lime, Jalapeño and Sunrise (also a variety pack).
- Grammy-award winner Lil Yachty and his agent and Quality Control founder, Coach K, are both owners
- Black-owned & female CEO
Pedro Furtivo Tequila - a line of authentic tequila (blanco, reposado and soon to release añejo) created and co-founded by Peter Kiley (Sneaky Spirits Co-Founder & Monday Night Brewing Brewmaster) and Omar Martinez.
- Produced exclusively from 100% fully matured agave azul piñas grown on Martinez’ third-generation family land in Ixtlahuacán del Rio, Jalisco, Pedro Furtivo Tequila is a premium quality, additive-free tequila that honors place, time and tradition.
- Mexican-owned & female CEO
Recent Press: