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Posted October 15th

Market Activation Manager - Altos & Avion

New York, New York

Employer

Pernod Ricard USA

Industry

Supplier

View Full Profile

Posted October 15th

Market Activation Manager - Altos & Avion

New York, New York

Function

Marketing

Experience

Other

Type

Full Time

ROLE DESCRIPTION

Based in New York City, the Market the Sr. Manager, Market Activation will be in charge to:

  • Be the local "go to" Brand Co representative for any business or brand related matter (hence enabling focus of Creative Content Manager on Creative development)
  • Ensure consistency and robustness of developments and plans across the cluster (PR USA & Corby), at both brand & portfolio level where relevant.
  • Enhance consumer centricity fueling creative development with strong cultural insights gathered locally with PR USA teams, including specific Multi-Cultural insights when relevant
  • Ensure wiring and inclusion of key individuals from the Brand Co., Drive Market and Lookalike Markets at critical points during the creative process
  • Ensure key individuals are aware of asset requirements and status of development


  • ACCOUNTABILITIES

  • Act as "Traffic manager" of communication between Brand Co and PR USA & Corby and be the local "go to" Brand Co representative for any business / brand related matter.
  • Understand and validate cluster country needs & share them with Creative Content Manager of Drive Market. This can include specific needs to address opportunities with Multi-Cultural consumers.
  • Support orchestration of content use in cluster countries (e.g. activation guidelines, translation...)
  • Animate brand marketing community within cluster (local consumer engagement managers): content sharing, activation best practices & guidelines, efficient communication between asset creators & asset users within cluster
  • Be aware of the entire creative development process, timelines and milestones and ensure key individuals are wired and included during critical moments of the process
  • Clarify and document asset requirements in every supported market, maintain schedule/status of deliverables, maintain knowledge management system, provide ad-hoc support where needed
  • Coordinate PR USA participation in HoT global initiatives (Tahona Society competition, World's 50 Best Bars partnership, etc.)
  • Contribute to development of Agave portfolio activation guidelines (RPVA-PROS matrix, role of each brand/SKU when in the same account, etc.)


  • KEY SKILLS AND EXPERIENCE REQUIRED

  • Bachelor's Degree in Marketing / Sales / Business Administration
  • Minimum 5 years' experience in Marketing / Trade Marketing / Commercial
  • Including minimum 2 years in US Market
  • Preferably in Spirits / Beverage / FMCG Industry

  • Sharp understanding of cultural, business & regulatory specificities within cluster
  • Basic operational marketing (media mix, pricing...) & commercial experience
  • Experience in community animation (incl. through digital tools)
  • Experience/Knowledge in Multicultural Marketing (in the US) is a plus
  • Language: Spanish is a plus


  • Marketing functional skillset (internal Pernod-Ricard)

  • Project Management (Mastery)
  • Influencing & Partnering (Mastery)
  • Business intelligence (Intermediate)
  • Portfolio & Brand Strategy (Intermediate)
  • Insights into actions (Intermediate)


  • Leadership Attributes & Competencies (internal Pernod-Ricard)

  • Strong relationship skills
  • Collaborative & Energetic attitude & mindset
  • Drives Engagement (in the Open & Authentic attribute)
  • Situational Adaptability (in the Open & Authentic attribute)
  • Customer Focus (in the Consumer centric attribute)
  • Tech Savvy (in the Consumer centric attribute)
  • Resourcefulness (in the Growth Mindset attribute)
  • Drives results (in the Deliver through collaboration attribute)
  • Collaborates (in the Deliver through collaboration attribute)
  • Plans and aligns (in the Deliver through collaboration attribute)


  • * Pernod Ricard USA is anEqual Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

    * Offers will be subject to United States local terms.

    Job Posting End Date:

    Target Hire Date :
    2021-01-02-08:00

    Target End Date :
    Location
    New York, New York