BevForce
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Core Responsibilities
- Build the highest quality distribution, presence, awareness, relevance, and growth among target consumers and target accounts
- Ensure the excellent execution and maximum effectiveness of market activities (POS, menu, feature & display activities, etc.).
- Maximize brand growth opportunities across all market channels
- Monitor and ensure achievement of sales, depletion, and activation goals within assigned market
- Develop and foster relationships with key/high-image accounts
- Develop and monitor KPIs for key/high-image account listings (menu placements, staff training, account support, sales velocity, etc.).
- Develop effective relationships with distributor salesforce and external partners
- Oversee key account list (On & Off premise)
- Train key bartenders, mixologists, and account staff
- Host consumer and trade tastings and dinners
- Identify key business opportunities (new accounts, partnerships, events, etc.)
- Identify, cultivate, educate and motivate key brand influencers, particularly bartenders, managers, and owners of On and Off Premise target accounts; major event promoters; and spirits opinion-makers
- Monitor and report competitor activity
- Maintain market activation calendar
- Lead from the front, bring to life distributor programming
- Maintain T&E budget
Qualifications and Experience
- Must live in New York Metropolitan area
- Must have a valid driver's license and a vehicle with the appropriate level of insurance
- Spirits industry training and experience in Brand Activation
- Strong financial acumen; able to manage price structures and understand distributor profit and margins to recommend retail pricing
- Self-motivated, driven, independent, entrepreneurial
- Hospitality experience a plus
- Market and trade relationships
- Confident public speaker with in-depth spirits knowledge
- Fluent in Spanish, a plus
Benefits & Compensation
Exact offers are calibrated by work location, individual candidate experience, and skills relative to the defined job requirements.
We offer a competitive benefits package, including major medical, dental, and vision insurance.
Casa Lotos is an equal opportunity/affirmative action employer. Casa Lotos considers candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.
