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Moet Hennessy USA

Manager, Fine Wines - Southeast /Central

Miami, FL · Posted Sep 10
Position

Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

Our ambition is to become one of the leading fine wine companies in the United States. This will require us to structure a strategy along with the right team to focus on the development, commercialization, and growth of our Fine wine portfolio.

Work closely with MH USA brand team, regions, distributors, and trade to marshal, redeploy, and/or secure additional resources and execute commercial plans that will accelerate opportunities and mitigate risks to profit and volume goals while building brand image and equity.

The Fine Wine Manager will lead their respective Fine Wine division by implementing a defined strategy for the sustained growth of our Fine Wines. This role will be an integral part of our Wine Estates team reporting to the General Manager of Fine Wines. Managing relationships with our distributors and targeted prestige accounts as well as our final customers will be key to the success of this role. The Manager will bring focus internally to our Fine Wines while educating and training our immediate teams on the behaviors and skills required to implement our strategy.Job responsibilities

Brand Focus
  • Primary focus on Prestige Icons $100+:
  • Joseph Phelps and Numanthia
  • Secondary focus on Essential Luxury $50-$99.99:
  • Other icon wines.

Geography focus
  • Primary focus on SGWS East/Central major markets along with Independent states to include FL, TX, GA, MI, NC, OH, VA.
  • Plus, National Accounts On/Off Premise, Private Client Sales, and select Control markets that are appropriate for Fine Wine focus.

Internal:
  • Identify, map, and develop the right channel strategies (on, off, e-commerce) and supporting tools for Fine Wine portfolio.
  • Manage allocations and inventory at all levels.
  • Engage regions to drive commercial acceleration and mitigation plans, including analyzing, evaluating, and optimizing A&P/FTT/DPP requests for Brand approval.
  • Support on-time communicated availability of POSM elements to the markets, particularly ratings.
  • Support coordination between region finance/Operations/Markets to manage flow of goods into market.
  • Regular communication with Brand Team to provide commercial effectiveness and relevance on Brand strategies and projects.
  • Report competitive activity and implications to Brand, Regions, and Business Intelligence

Distributor:
  • Secure more than fair share of hearts and minds for MH USA Fine Wine portfolio
  • Engage distributors to secure consensus (particularly fine wine and wine-certified sales reps) of MH USA Fine Wine plans and ensure critical metric measurement and evaluation of these plans by local markets.
  • Ensure distributors understand and support MH USA Fine Wine's value strategy and the corresponding suggested pricing corridors.
  • Provide impactful, sales-driving education and training sessions that will motivate these highly knowledgeable fine wine reps.

Trade:
  • Secure more than fair share of hearts and minds for MH USA Fine Wine portfolio
  • Build relationships with local targeted Trade accounts (On & Off-Premise)
  • Provide impactful, sales-driving education and training sessions that will motivate these highly knowledgeable accounts.
  • Collect qualitative trade-level competitive activity for competitive reporting and implications to Brand, Regions, and Business Intelligence

Consumer
  • Fine Wine brands at consumer events organized by Brand team or Regions, particularly where sales either pre-event and/or on-site is permissible by law.
  • Support Private Client and e-Commerce sales efforts through building relationships with Fine Wine consumer influencers (collectors, HNWIs, HENRYs, etc.)
  • Collect qualitative consumer shopping and consumption behavior for competitive reporting and implications to Brand, Regions, and Business Intelligence.
Profile

Education

Bachelor's degree required, MBA or Marketing degree preferred.

Professional Experience

5+ years of professional experience with sales and/or marketing experience.

Experience with consumer goods or U.S. wines or spirits industries preferred.

Practical/Technical Knowledge
  • Proven proficiency in MS Excel, MS PowerPoint.
  • Can demonstrate strength in the following Capabilities: Strategic Attitude, Business Insights, Balancing Stakeholders and Planning and Aligning.
  • Understanding of brand strategy development in a commercial context
  • Strong commercial orientation and a keen understanding of the marketing/sales relationship
  • Proven success influencing cross-functional partners, including senior leaders
  • Strong presentation skills: committed storyteller via PowerPoint and comfortable presenting in front of large groups
  • Understanding of the U.S. three-tier distribution system required

Competencies
  • Extremely organized and process driven.
  • Ability to thrive in a dynamic and fast paced environment.
  • Ability to work independently, with limited direction
  • Ability to set and adjust priorities.
  • Customer service focused.
  • High level of accuracy and attention to detail
  • Ability to multi-task