BevForce
FoodForce
BeautyForce
HerbForce
PetForce
The role is responsible for managing all aspects of MABI brands in the assigned national accounts, as well as motivating and directing a team of Key Account Managers to create sales strategy, drive alignment, and deliver against ABP targets, while growing market share for the assigned customers.
Accontabilities:
Key Metrics & Financial Targets:
Own:
Influence:
Veto:
Critical Relationships:
Skills Needed To Be Successful:
Accontabilities:
- Responsible for Key Account Managers sales performance and career development in the region that call on small and large format accounts.
- Develop and maintain a business partnership with buyers and high level operations personnel at all accounts.
- Assist Design/Create retail programs with help of marketing, Key Account Managers, and outside agencies
- Review CatMan activity during spring/fall reset process, attend and participate in promotional sales calls and New Item Meetings during year
- Liaison between KA communication and field execution
Key Metrics & Financial Targets:
- Growth is 50%: ABP volume ex-innovation, ABP volume innovation and deliver investment plan
- Execution is 40%: Deliver ABP PODs ex-innovation and Deliver ABP PODs innovation
- Share is 10%: Grow WC share of Seltzer, Grow Mike's share of FMB, Grow Cayman share of FMB, and Grow MABI share of Flavor
Own:
- Sales Targets and off-premise key account relationships
- Sales Strategy Execution within key accounts
- Career Development of Key Account Managers
Influence:
- Influencing buyers at retailers to purchase our priority list and First in Flavor Platform
- Key Account Team to sell in a program for Field Sales execution
Veto:
- They may have a say in defining or adjusting the sales programs at their accounts
Critical Relationships:
- Growth Strategy and Insights Division
- GM/Field Sales
- Regional Pricing & Marketing
- ABP Planning and Incentive Programming
- External Suppliers & Distributors
Skills Needed To Be Successful:
- Minimum 10 years of experience in Sales, preferably in alcohol industry
- 5-7 years in key accounts with relationships and experience calling on chain customers
- Strong analytical and math skills for budgeting, analysis, and thorough knowledge of syndicated data and business procedures
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