Company Description

Position Overview

Key Responsibilities

• Develop and maintain long-term relationships with strategic customers and distributor partners to drive sales and ensure the successful execution of customer and consumer programs.
• Develop a business growth plan for each account and build a pipeline of selling opportunities to drive incremental sales.
• Conduct at least 80 account visits per month from your Key Account Deck with the purpose of selling new distribution, implement brand programs that will deliver positive ROI, and ensure sales growth above market goal percentages.
• Ride with distributor sales representatives at least once per week, providing the opportunity to represent the Lobos 1707 portfolio, train distributor salespeople, observe market activity and evaluate distributor execution against our initiatives.
• Regularly meet with key on-premise accounts to present Lobos 1707 brands, understand customer business processes, and lead distributor efforts to achieve sales goals.
• Manage customer issue resolution, seek additional opportunities to support the customer’s needs, and support business growth by providing customers with useful information and guidance.

• Collaborate with distributor sales representatives to achieve growth targets for depletions and accounts sold.
• Work to secure new distribution channels, facilitate on-premise drink features, set up retail displays, and activate accounts to increase brand visibility.
• Be knowledgeable and experienced in all accounts, staying current with what competitors are offering and how Lobos 1707 products are positioned relative to the competition.
• Lead and support local events, including executing national initiatives in-market, particularly during evenings and weekends.

• Track and report on KPIs, including account visits, training, sales wins, competitive activities, and special projects. Capture visit notes and build visit plans considering previous visit outcomes.
• Regularly submit activity reports in a proprietary reporting tool (Lupa) to ensure alignment with regional sales targets and broader business objectives.

• Collaborate with internal teams to align sales strategies and to gain support for sales efforts.
• Participate in ongoing training and development to stay current on industry trends and product knowledge.

Minimum Qualifications

• 3-5 years of experience in the spirits and/or beverage industry, either as a supplier or at a distributor.
• Proven track record of managing accounts and driving sales growth within the beverage alcohol industry.
• Strong relationship management skills with the ability to influence and build trust with both internal teams and external partners.
• Excellent verbal and written communication skills, with the ability to present to small and large groups effectively.
• Strong organizational skills, with the ability to manage multiple tasks and prioritize responsibilities in a fast-paced environment.
• Proficiency with sales reporting tools and CRM systems to track performance and communicate effectively.
• Specific Geographic location will be required based on territory
• Ability to work evenings and weekends as necessary to attend events and execute programs.
• Valid driver’s license and ability to travel within the assigned region (75% in-market travel).
• Must be 21+ years of age
• High school diploma or equivalent
  
  

Preferred Qualifications

• Deep understanding of the spirits and beverage industry, including trends, consumer behavior, and competitive landscape.
• Experience in both on-premise (bars, restaurants) and off-premise (retail) sales strategies.
• Strong interpersonal skills with the ability to connect with diverse groups of people and foster teamwork.
• Comfortable navigating various cultures and understanding different consumer preferences.
• Flexible and adaptable, able to pivot strategies as market conditions and consumer trends evolve.
• Ethical, professional, and aligned with company values and mission.
• Able to build and structure customer presentations and product proposals.
• Able to consistently achieve results, even under tough circumstances.
• Able to take responsibility for own actions and results; commits to providing a consistently high level of service to customers, distributors, colleagues, and management.
• Able to be nimble in ambiguity; be open to change; embrace innovative ideas.
• Able to work in a fast-paced, results-driven environment.

Physical Requirements

• Ability to frequently travel within the designated market area, including travel to various on-premise locations with segments up to 2 hours.
• Must be able to lift and carry promotional materials, samples, and event supplies weighing up to 56 pounds.
• Ability to stand or sit for extended periods during account visits, presentations, and events.
• Must be able to drive to various locations within the territory, requiring a valid driver’s license and reliable transportation.
• Ability to work in a variety of environmental conditions (e.g., retail spaces, bars, restaurants, events, and outdoor locations).