BevForce
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Drink This is an innovative alcohol company that created Le Moné, a line of Meyer lemon apéritifs that Bring the Sunshine. These light & bright beverages are designed for mindful drinking: they’re all natural, and low in calories, sugar, and alcohol, so you can take the apéritif beyond the first glass of the night — the apéritif for always.
Le Moné is an award-winning aperitif that has been recognized by the New York Times, VinePair, Eater, Food & Wine, Popsugar, Upworthy, Hudson Valley Magazine, The Michelin Guide and more. Le Moné won Silver at the San Francisco World Spirits Awards and recently won Gold & Best New Spirit in the Harper’s Design Awards.
This is an opportunity to help build a brand from the ground up with a small, entrepreneurial team in a role that will grow with the company.
What You’ll Do:
- Execute sales and signature serve strategy in Hudson Valley, Upstate NY, and surrounding market to achieve sales goals through quality placements that help build the brand
- Work to establish and leverage Le Moné as the “must have” offerings in the aperitif/low alcohol category
- Develop relationships in key Le Moné markets in the on and off premise to gain high-quality placements/points of distribution and ensure sell through
- Work with Le Moné distributor management and field reps to execute on sales goals, communicate brand strategy & programming, and develop incentives
- Work with Le Moné leadership to lead sales strategy, design programming, and develop impactful brand messaging that will resonate in market
- Use social media to promote your accounts and placements in line with brand guidelines
- Plan and coordinate sales-oriented programming, events and tastings, both at accounts and festivals/markets
- Develop a set of sales tools that will increase sell through at accounts, and help effectively communicate Le Moné messaging and cocktail strategy
What You Bring:
- 1-3 years of experience in wine and spirits sales
- Proven track record of success in achieving sales targets and building strong client relationships
- Existing account list and relationships within Hudson Valley, Rochester, Buffalo, and Upstate NY
- Strong knowledge of the wine and spirits industry, including key players, market trends, and consumer preferences.
- Energetic and self-motivated with a passion for wine and spirits.
- Experience with cocktail recipe development a plus
- Personable, empathetic, outgoing, and loves to engage with people
- Works well under pressure, can adapt to different situations and feedback, and is able to juggle multiple responsibilities
- Shows strong networking skills and ability to build and maintain relationships within accounts, communities and organizations
- Owning a car is a must
- A creative mindset to develop programming, promotions, cocktails, messaging and strategies
- Basic understanding of social media tools including Instagram to promote your wins
- A high level of autonomy and independence to plan your days and use your time effectively
- Customer service focused, going above and beyond to support your accounts
- Excellent written and verbal communication skills
- Meticulous planning, organizational skills, and record-keeping
- Proficiency in Microsoft Office and Google Drive programs
- Basic understanding of VIP and other industry-standard reporting tools
This job is based in Rochester/Buffalo and will require travel up to 50% of the time to surrounding areas including Syracuse, Albany, Utica, and further Le Moné markets on occasion. Working nights and weekends for festivals, markets, events, and tastings will be required at times.
Compensation:
This job offers a competitive salary and is eligible for bonus.
Salary Range up to $65000 base salary plus bonus.
Drink This offers competitive benefits including healthcare/vision, a 401k with matching, 15 days of paid time off, a cell phone stipend, and more.
