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Role: Market (AREA) Manager, Frey Ranch Farm + Distillery
Reports to: Commercial Director
Location: Florida (any major metro city in FLA), with travel
Frey Ranch Brand Overview
Frey Ranch Farm + Distillery is located in the dry, high desert of Northern Nevada, just east of the Sierras. The desert yields to a lush 1,500-acre oasis of corn, rye, wheat and barley. It’s here that the journey of Frey Ranch Bourbon begins.
Frey Ranch co-founders Colby + Ashley Frey grow 100% of the grains for their whiskey on the Ranch, taking the knowledge of the past while looking to the future. The result is a creation of the best expression of the grains they so carefully and sustainably cultivate to bring Frey Ranch Whiskey to a new generation of whiskey drinkers.
Job Description Summary:
· Deliver defined KPI goals related to case depletions, accounts sold, market penetration, visibility, and quality of execution within defined market.
· Maintain a key account list and develop personal relationships with key buyers/owners and managers in both on and off premise channels. Identify opportunities by using diverse methods and tools (VIP data, calling/visiting accounts, social media, events, etc.) to contact key decision makers.
· Champion the on and off premise trades by managing lists of targeted account activations with urgency and intention.
· Tailor our value proposition to increase business with existing customers/maximize penetration rate in a customer outlet to increase share of shelf/menu through conducting brand education, training/seminars with accounts, distributors, and consumers.
· Activate menu placements, features, events, and staff trainings with on premise.
· Lead and/or preparing for and executing sales meetings to the distributor and others.
· Monitor proper use of P.O.S. material. Follow through on all merchandizing commitments made to distributor management, sales personnel, and the trade.
· Identify sales opportunities to acquire new accounts and expand existing placements.
· Collaborate with distributor to open/activate accounts within the distributor’s account universe (outside of your key accounts).
· Maintain calendar of activities and promotions ensuring distributor and third-party agency communications. 85% of time allocated to Field Sales work and managing independently, with key distributors, activations + brand education training in all channels.
· 15% of time allocated to administrative duties (preplans for field sales work, driving Frey Ranch campaigns, follow ups, and budget management)
QUALIFICATIONS
· Must have a minimum of 3 years of experience in alcohol industry sales experience, background in distributor and/or supplier experience is required.
· Knowledge of the spirits industry including the on & off premise, multi-unit accounts and the three-tier distribution system.
· Exceptional communication and time management skills; consult confidently with internal team and distributor representatives.
· Must have deep knowledge of the whiskey category and competitor brands.
· Budget management
· Strong verbal and written communication and presentation skills
· Proficient in MS Office and Google Workspace
Ideal Candidate:
- Embraces an entrepreneurial approach to selling and obtaining objectives.
· Has previous experience selling alcoholic beverages, preferably with strong connections to the influential on premise channels within their market.
· Strong relationship-building skills
· Excellent communication and presentation skills
· Strong planning & organizational skills
· Demonstrated success building partnerships across organizational boundaries.
· Ability to generate creative solutions under deadlines and work in a fast-paced environment.
· Ability to collaborate and take direction from supervisor as well as the executive team and founders.
· SGWG Florida distributor knowledge and relationships a plus.
· Ability to work non-traditional hours (nights / weekends)
· Willingness to Travel
- The candidate must reside in the territory.
- Undergraduate Degree preferred.
· A valid driver’s license.
Essential Physical Functions
· Observes associate, customer/member, or supplier behavior.
· Enters and locates information on computer
· Creates documents, reports, and event recaps
· Ability to carry and lift weights more than 40 lbs.
· Ability to sit/stand for prolonged periods of time, often long periods in a vehicle.
· Ability to pick up and transport Point of Sale (POS), event equipment, and product.
Compensation:
· Base Salary + Bonus
Benefits:
· 401K + matching
· Health Insurance
· PTO
