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Overview
CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is developed by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience and has become a leader in premium hydration beverages. Since our establishment in 2015, we have dedicated ourselves to enhancing Electrolit's visibility in the U.S. market, building on a rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit features an innovative scientifically backed formula, a range of delightful flavors, and is produced using pharmaceutical-grade ingredients in a state-of-the-art facility.
At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility and drive are the cornerstones of our success. We aim to create a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence.
CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is developed by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience and has become a leader in premium hydration beverages. Since our establishment in 2015, we have dedicated ourselves to enhancing Electrolit's visibility in the U.S. market, building on a rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit features an innovative scientifically backed formula, a range of delightful flavors, and is produced using pharmaceutical-grade ingredients in a state-of-the-art facility.
At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility and drive are the cornerstones of our success. We aim to create a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence.
Position Summary
The On-Premise Director will lead the strategy for the growth and development of our on-premise channel across the United States. This pivotal role is dedicated to facilitating national expansion through the cultivation and management of partnerships with distributors as well as regional and national on-premise accounts. The On-Premise Director will play a key role in enhancing the Electrolit brand presence in on-premise and vending markets. This position also encompasses the responsibilities of recruiting, managing, and motivating a team of regional on-premise account executives
The On-Premise Director will lead the strategy for the growth and development of our on-premise channel across the United States. This pivotal role is dedicated to facilitating national expansion through the cultivation and management of partnerships with distributors as well as regional and national on-premise accounts. The On-Premise Director will play a key role in enhancing the Electrolit brand presence in on-premise and vending markets. This position also encompasses the responsibilities of recruiting, managing, and motivating a team of regional on-premise account executives
Location: Remote
Principal Duties
- Lead the creation and execution of a strategic plan to expand Electrolit’ s presence within the U.S. on-premise channel. Identify growth opportunities and implement initiatives to establish a strong national and regional footprint.
- Build and maintain strong relationships with Keurig Dr. Pepper and the independent DSD operators to ensure seamless execution of sales strategies and optimal product availability in all markets.
- Spearhead negotiations and manage relationships with key national accounts, including restaurant chains, hospitality groups, hotels, fitness chains, and high traffic on-premise locations, ensuring alignment with Electrolit’ s growth objectives.
- Analyze market trends and competitor activities to drive effective penetration strategies across diverse regions and market segments.
- Lead complex contract negotiations with key accounts, securing favorable terms that support long-term business growth.
- Establish KPIs and regularly track and report on the performance of the on-premise channel, adjusting strategies to maximize impact.
- Collaborate closely with the marketing, operations, and supply chain departments to ensure alignment on product launches, promotional activities, and national distribution strategies.
- Manage budgets and allocate resources effectively to ensure the successful implementation of growth initiatives across the country.
- Hire, train , coach, lead and inspire regional on-premise account executives.
- Foster creativity, encourage creativity and monitor performance metrics.
- Perform other duties as assigned by upper management.
Skills and Abilities
- Exceptional negotiation and relationship-building skills, with the ability to influence and collaborate with key stakeholders at all levels.
- Excellent analytical and strategic thinking abilities, with a focus on delivering results and driving continuous improvement.
- Strong interpersonal and organizational skills
- Excellent communication, presentation, and organizational skills
- Superb time management skills with the ability to work independently.
- Coaching abilities to mentor, support and empower direct reports effectively.
- Leadership skills to inspire and motivate the team to achieve optimal performance.
Qualifications
- Bachelor’s degree in business, Marketing, or a related field
- Minimum of ten (10) years sales experience in the consumer products goods beverage Industry.
- Extensive experience in a senior management or director role within the beverage or consumer goods industry, with a strong focus on the national on-premises channel development
- Proven success in leading national sales strategies, with a demonstrated ability to significantly grow market share and brand presence.
- In-depth understanding of distributor and DSD operations, with a well-established network of industry contacts.
- Proven experience in leadership, successfully coaching and developing sales teams
- Proficiency with CRM and data sources (i.e., Nielsen, VIP and IRI)
Other Requirements
- Willingness and ability to travel extensively across the U.S. to develop and manage key accounts.
- Must have a valid driver’s license and auto insurance.
- Must be legally authorized to work in the USA.
- Must be able to lift 40+ lbs.
Competitive compensation inclusive of base salary and bonus
Competitive Benefits package, including:
Competitive Benefits package, including:
- Medical
- Dental
- Vision
- Life – Company Paid
- Voluntary Life
- Short term and Long-term Disability
- Flexible Spending Account
- 401(k) Qualified Retirement Account with match
- Employee Assistance Program
- Paid Time Off
- Holidays
- Cell phone/Auto Allowance
- Paid parental leave
- Pet Insurance
- Accident, Critical Illness, & Hospital Indemnity
- Wellhub platform
The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.
Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test.
