Launched in 2017, BTL SVC is Raising the Bar by providing award-winning, hand-crafted, premium quality, ready to serve cocktails. Our 10 cocktails use only the finest ingredients. No additives. No preservatives. No artificial colors or flavors. If you can’t find the ingredient behind a bar, we don’t use it. We are a fast-growing, entrepreneurial company looking for a dynamic, experienced beverage alcohol professional to lead our efforts in the New York & New Jersey markets.
www.btlsvc.com | @btlsvc
ROLE FUNCTIONS & RESPONSIBILITIES
Key Account Management
- Serve as the primary “face” of the brand with key customers & consumers in the market
- Develop strong partnerships with key retailers and on premise accounts (particularly in the luxury hotel, tourism and concession channels) to increase BTL SVC visibility and velocity
- Execute on KPIs for distribution, volume and brand activation in the market
- Plan & oversee all brand activations (promotional samplings, events, etc.) and manage local brand ambassadors
- Manage & track compliance across all national accounts
Distributor Management
- Build strong relationships with sales reps and sales managers at our distributor partners including regular work-withs in the field
- Work with Region Director and national leadership to develop distributor programming and market activations
- Regularly engage distributors regarding brand including performance reviews, planning and general sales meetings
- Manage local budgets including price support, market programming and trade activations
EXPERIENCE & QUALIFICATIONS
- At least 4-5 years sales experience in beverage alcohol. Experience working with distributors is a must
- Results-driven, positive self-starter with strong attention to detail and capacity to manage time, engage a wide variety of audiences and execute on goals
- Excellent capabilities in business communication (including Power Point, Excel, Word, etc.), presentation, negotiation and persuasion
- Passion for the industry and desire to be part of a fast-moving, entrepreneurial culture
- Ability to travel 25% of time
- Possession of a valid drivers license