ForceForward: How Mason Dixie Foods’ Ayeshah Abuelhiga Is Winning Frozen
ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow. Ayeshah Abuelhiga describes the overnight success of Mason Dixie Foods as a ‘happy accident.’ What began as a popular Washington D.C.-based restaurant with a cult following quickly developed into a one-of-a-kind product line that disrupted the frozen category. Today, […]