SKU, the trailblazing consumer product accelerator, has launched its first pet care track and a cohort centered on women and BIPOC-founded brands. The four brands selected for each cohort showcase creativity, passion, and true innovation — from functional foods to remedies to ease painful periods to hip-hop-inspired pet treats. The pet care cohort includes D.R.E.A.M. […]
Sunnie Hunt has been named Business Development Manager at MPM Pet Products. She had been Southern Regional Manager at Happy Family Organics.
Pet CBD is booming. CBD is a massive, emerging market, especially in the United States. In 2020, sales of CBD products in the U.S. alone generated $4.6 billion and sales are forecasted to grow nearly four-fold by 2026 to $16 billion. For those who do not know, CBD is derived from cannabis and is a […]
There are a lot of incredible ‘Female Forces‘ across the dynamic consumer brand universe. One of the more notable consumer sectors, particularly in the past year, has been pet care. Not only has the job market for the category expanded in opportunities during the pandemic, but it’s also grown exponentially in terms of product sales […]
In celebration of the recent launch of ForceBrands’ specialized pet hiring division, PetForce, we’re diving deeper into the industry to explore what employment opportunities look like inside the burgeoning sector. As we previously reported, the pet care industry has become a hot prospect for jobs — and some of these roles may surprise you. Mark […]
ForceBrands officially launched its specialized pet hiring division, PetForce, on Wednesday. Offering white glove executive search, board of director assembly, and a digital job board, PetForce follows in the footsteps of the company’s other vertical-specific divisions across beverage, food, beauty, and cannabis. Adding to ForceBrands’ client roster that includes Hourglass Cosmetics, OATLY, Campari, Happy Family, […]
According to a National Pet Owners Survey conducted by the American Pets Products Association (APPA), approximately 90.5 million families in 2022 — around 70 percent of American households — own a pet. “The pandemic has impacted every aspect of life in our country, and the pet space is no different. For example, there’s been a […]
Company We Keep is an ongoing series that offers an inside look at the people and teams who power great brands As a consultant in the pet food space, Renaldo Webb quickly discovered the inferior ingredients and substandard processes used to make mass-market pet food. It wasn’t until he adopted his dog Winston that he knew it was […]