The three Ps of marketing have historically been product, price, and promotion. But given the challenges of finding and keeping great marketing talent, there is a fourth critical P: people. Every organization needs people who can speak to its customers and influence their buying decisions. However, while marketing talent is essential to your success, finding […]
Side hustles have become overwhelmingly popular, with perhaps more employees than ever before choosing to explore their professional interests and passions outside of their full-time work. Now, in a new LinkedIn poll, ForceBrands discovers just how popular side hustles have become, and what people are saying about them. Nearly half of surveyed LinkedIn audience have […]
Side hustles, also commonly referred to as side gigs or moonlighting jobs, can comprise a broad range of activities employees undertake outside of their normal work hours. Using their evenings, weekends, and vacations to engage in paid jobs, consulting, and freelancing, employees are pursuing side hustles in increasing numbers these days. A side hustle often […]
As the pandemic has persisted in confounding plans to return employees to on-site work in 2021, another crisis has been brewing in the labor market. Dubbed the “Great Resignation,” growing numbers of employees are leaving their jobs, or at least thinking about it. According to a recent Microsoft survey, 41 percent of the workforce is […]
One of the hardest things to achieve is an engaged workforce — a collection of individuals who are fully committed to the organization and give their best effort at work. And during a crisis, it can be even harder to build engagement, as constant change and uncertainty can create distractions such as fear, anxiety, and […]
Although individuals with disabilities comprise the largest minority group, making up 15 percent of the world’s population, disability inclusion doesn’t always get as much attention as ethnic, gender, and other types of workplace diversity. However, individuals with disabilities are also men, women, white, ethnic minorities, and members of the LGBTQ+ community, which means disability can’t […]
The impact of the COVID-19 pandemic on women in the workplace is striking. Nearly 2.3 million women have left the workforce since the start of the pandemic and that figure doesn’t just represent the layoffs and furloughs that affected women in the early months of the pandemic. In January 2021 alone, 275,000 women left the […]
The pandemic has changed the working world forever. One year in, all the critical components of effective workforce management — attracting and retaining talent, culture development, compliance, and diversity — still matter, but there’s a COVID-related twist. As you hire, manage, and develop talent to help your organization perform, you now need to do it […]
The goal of performance reviews is to provide employees with feedback that boosts performance. But for many organizations, performance reviews don’t always hit the mark. In a LeadershipIQ study, only 13 percent of employees and managers said they believed their organization’s performance appraisal system was useful. The COVID-19 pandemic only complicates the process of conducting […]
When you’re trying to build a diverse and inclusive work culture, it’s natural to look to the hiring process as a way to make a measurable impact. After all, successfully hiring for diversity can help you change the whole makeup of your workforce. However, bias in the hiring process can be the one thing that […]