Author: Chris R. Burggraeve
Chris is the founder of Vicomte LLC. He is a passionate and award-winning global business marketer turned entrepreneur, investor/advisor/board member, adjunct faculty (NYU Stern / LSE / HEC), author and speaker. He has 30+ years of deep expertise including P&G, The Coca-Cola Company and AB InBev (global CMO 07-12). He was one of the first CPG senior leaders to recognize the potential of cannabis, co-founding Toast and becoming chairman of greenrush.
As readers of the ForceBrands Newsroom, you already know that the worlds of food, beverage, beauty, and more recently, cannabis are ...