BevForce
FoodForce
BeautyForce
HerbForce
PetForce
Company Overview
RationAle is the trailblazing non-alcoholic craft brew that’s here to crush society’s drinking rules.
In 2021, Co-Founders Jamie Fay and Wendy Pickett set out to craft an NA beer that didn’t play by the rules. The result: Crisp, bold, and totally crushable brews without the booze.
Beer pressure? Party culture? They’re not about that noise. They’re about switching it up whenever you want. Partying hard at your own pace. And cracking into a freaking great beer any damn time you want. No reservations required.
RationAle is here to tear up the rulebook and rip into right now. Every unbelievable day. Your own way.
RationAle’s 12 oz. cans (at $13.99/six-pack) – in Hazy IPA, Mexican Cerveza, West Coast IPA and Kolsch – are available online at www.rationalebrewing.com, shipping nationwide, in addition to retail and on-premise locations throughout Arizona, California, Colorado, Nevada, Oregon, Massachusetts, Rhode Island, Washington, and Texas.
To learn more about RationAle Brewing, visit https://rationalebrewing.com/.
Role Overview
Do you want to own a Digital Marketing role in one of the fastest growing categories today? How about working with some of the most passionate and awesome leaders you’ll ever work with? Join an amazing team who share our passion for customer service and thrive in a fast-paced Marketing and Sales environment.
This role demands a proactive, self-starting manager who can manage multiple stakeholder relationships while keeping a firm grasp on the strategic direction and operational details of the brand's growth efforts. The Digital Marketing Manager will ensure that all external relationships are fully engaged into RationAle’s strategy, enhancing the brand’s reach and impact in the non-alcoholic craft brew market.
Job Responsibilities
In this role, you will develop and execute the integrated digital marketing plans aimed at reaching and connecting with consumers. You will report into our Marketing Director, and be responsible for managing and growing our social and digital channels as well as our DTC sales. In addition to bringing a kick ass, can do attitude to work every day, the expectations of the role include, but are not limited to:
- Strategy & Planning
- Lead overall digital / social strategy and content planning across owned channels (Social, Web, Email, SEO) and paid channels (Search, Paid Social)
- Monitor and optimize content, and provide quarterly reports against KPIs
- Stay up to date on category/consumer trends and technology advancements to continually refine and adapt our marketing efforts
- Content Development
- Direct designer and any content creators on visual assets
- Execute simple content visuals
- Collaborate with sales org and leadership team to leverage company operations within digital space
- Write copy for all content ensuring all messaging is consistent with brand voice and channel objectives
- Community Building (Online & Offline)
- Conduct ongoing Community Engagement across social channels
- Approximately 10-20% of the time, you’ll be attending various Community Events and helping build the brand. These events do take place on various weekends throughout the year, as well as evenings.
Job Requirements
- Bachelor’s degree in Marketing, Business, or related field preferred
- Minimum 3 years of Marketing experience, preferably in within the beverage (craft beer, wine, spirits, adult beverage) industry
- Excellent communication and interpersonal skills, capable of building and maintaining relationships with our customers.
- Strong organizational skills and project management skills, with the ability to manage multiple projects simultaneously while meeting deadlines.
- Experience with data analysis
- Strong writing, editing, and content creation skills.
- Previous experience working with digital marketing platforms (i.e. Shopify, Klaviyo Google Analytics, Search, Meta)
- Proficient in Microsoft Office / Google Workspace
- Graphic design and video editing skills not required but preferred
- Must possess a valid Driver’s License with reliable transportation
- Ability to work weekend shifts with extended hours on an as needed basis
Physical Demands
- Must be able to move intermittently throughout the workday within a fast paced environment, must be able to cope with the mental and emotional stress of the position.
- Must be able to push, pull, move and lift a minimum of 75 lbs.
- Must be able to bend, twist, squat, kneel and reach repeatedly throughout the day. Must be able to stand for extended periods of time.
- This position requires travel 10-20% of the time.
Location
- Primarily remote role, but prefer the candidate to be based in Southern California
Application Process
- Submit resume and cover letter, sharing relevant experience to brian@rationalbrands.net
