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PROOF MEDIA MIX | DON JULIO
Proof Media Mix is looking for a Don Julio Cultural Ambassador in Chicago! Come join one of the most iconic brands in the world!
Full job description
Full job description
The Don Julio Cultural ambassador role is a full-time position dedicated to brand building, education, and building demand. The BA must be passionate about the tequila category and be a dynamic public speaker who can engage with consumer and trade audiences in the Chicago Area.
The BA will focus on forming new partnerships with industry influencers while leveraging existing relationships in the On Premise Channel. This Ambassador will also act as an official spokesperson for the brand, representing the portfolio at industry events that engage both trade and consumers.
Essential Job Duties & Skills
The BA will focus on forming new partnerships with industry influencers while leveraging existing relationships in the On Premise Channel. This Ambassador will also act as an official spokesperson for the brand, representing the portfolio at industry events that engage both trade and consumers.
Essential Job Duties & Skills
- Expert in the Don Julio brand
- Educate trade, brand and distributor partner (Breakthru)
- Support sales division teams with distributor meetings, account calls, trainings and trade events
- Be the face of the brand in the market.
Trade Outreach & Engagement
- Participate in the creation of unique brand experiences to motivate trade, connect them to the brand, and drive awareness and trial
- Grow relationships and build goodwill in core set of influential accounts
- Inspire accounts and bartenders to become advocates
- Captivate and educate accounts through highly engaging and interactive presentations
Events
- Attend all brand events as face of the brand.
- Ideation and execution of local events
- Support brand at trade events and relevant initiatives
- Host VIP consumer samplings events
PR/CRM/ Communications
- Represent brand as industry leader and product expert
- Engage media, consumer, trade, and internal brand team
- Key influencer networking and education
- Host press tastings as needed
Reporting
- Maintain weekly | monthly reporting
- Report market trends in on-premise community
Brand Support
- Support Brand programs with promotion/recruiting and hosting as needed
- Identify Industry trends and how to leverage them in the on-premise
- Assist with drink strategy and cocktail development as requested
- Support new product and innovation projects
Experience & Qualifications
- Category and brand expertise
- Embody the essence of the brand in behavior and delivery of key brand messages
- Experience working with ultra-premium brand(s) and their clientele
- On-premise familiarity and experience is required
- Previous Brand Ambassador and/or spirits sales and marketing experience is required
- Prior experience working with and presenting to media/PR is preferred
- Socially connected with Influencer communities in key markets
Required Competencies
- Spanish speaking preferred
- Ability to build and maintain relationships with key internal stakeholders
- Ability to create and plan events that bring brand priorities to life in a captivating, innovative way
- Proactively communicate and follow standardized Ways of Working
- Excellent presentation skills / Ability to retain key product information
- Organizing, planning, and coordinating skills
- Ability to manage multiple priorities
- Strong communication skills, both oral and written
- Strong computer skills
- Strong initiative, self-starter
- Capable of budget management
- Results and quality-oriented
- Respects deadlines and commitments
- Clean driving record
- Willing to travel when needed/requested (nontraditional days/hours)
- Willingness to work FT, nontraditional, late-night hours as required
- Great Public Speaker
- PR trained a must!
PROOF MEDIA MIX | DON JULIO
