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BULLEIT FRONTIER WHISKEY CULTURAL AMBASSADOR : SOUTHERN CALIFORNIA (SoCal)
San Diego, CA
Posted Jun 28
90k - 105k
We are looking for a unique & trade experienced team member that can help us continue to support and educate the consumer and trade in culture, cocktails, sustainability and trade education.
This person will represent the BULLEIT Frontier Whiskey brand within the greater boundaries of: Southern CA, AZ, NM, NV with a primary base of the LA/SD metro area.
Must have ability to travel at a high volume.
SUCCESS in this role will be to build relationships and trade support through bartender labs, education and influencer events, but will be focused on growth a min 25% annual growth rate in the following KPI categories:
- TRADE MENTORSHIP & BAR LAB EDUCATIONAL EVENTS (Trade and Consumer)
- CONSUMER SAMPLING & COMMERCIAL PARTNERSHIPS
The BULLEIT cultural ambassador will be responsible for a multitude of tasks but focusing on trade, experiential initiatives like the BULLEIT Woody activation(s), retail blitzes and relevant events provided by key PMM / BULLEIT team members and stakeholders.
The second accountability will be to create, deepen and amplify KEY influencer relationships to serve as our recruitment advocates, while reinforcing BULLEIT Frontier Whiskey credentials within the North American Whiskey category.
Within this role, the BULLEIT cultural ambassador will recruit consumers and drive top-of-mind awareness, while managing existing and exploring new opportunities in the non-premise and special events.
We are looking for someone who has their finger on the pulse of what is happening on the ground in their essential market(s) and acts as the “face” of self-reliance and authenticity in their environment, and have excellent relationships with accounts, bartenders, and consumers.
The candidate will possess a passion for great drinks, independent lifestyle brands and smart marketing concepts.
They will have an acute ability to identify emerging trends & insights and be tenacious in translating this knowledge into commercial actions quickly.
