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Founded in 2015, Hard Truth Distilling Co. has quickly grown into Indiana’s largest distillery and has expanded into 26+ states. We are a from grain-to-glass distillery making our own whiskey, bourbon, and other craft spirits in our Sweet Mash distillery, on our 325 acers of wooded property. We have a passion and intentionality in our work, as our products continue to win awards and gain notoriety, industry-wide. We are looking to grow our team.
The Senior Vice President of Marketing will lead all Hard Truth efforts in our brand strategy, team development, project management, and bridging the marketing team with other departments. This leader will coordinate with the sales and business development leadership teams to plan, strategize, and execute brand growth and programming as we continue into the next phase of Hard Truth’s growth.
Requirements:
- Cross-departmental collaboration with sales, production and finance in developing long and short term commercialization strategy.
- Internalizing and Communicating the mission and vision of Hard Truth’s Marketing Efforts with a growing marketing team
- Developing Campaign and Programming Strategy inclusive of in-store/shopper, digital, out-of-home, and field marketing.
- Managing Marketing team work flow and Key Performance Indicators
- Earned Media Plan Development
- Developing Team Communication and Collaboration Structures
- Managing Marketing Budget and developing intentional spending plans
- Sourcing and Vetting of Outside Contractors for Project Based Work
- Helping Build the Next Great Whiskey Brand
Qualifications:
- 8+ Years of Proven Experience in Marketing and/or Brand Development, with a minimum of 5 Years experience in Adult Beverage
- Experience working on a national scale in omnichannel marketing is required
- Budget Management and Development of $1M or more
- Strong Understanding of Adult Beverage Industry On Premise/Off Premise/National Accounts
- Preferred: General Understanding of Whiskey Market and Whiskey Media
- Preferred: Strong Desire to Work with a Team on 325-Acre Distillery Complex
- Proven leadership, training, and development of employees.
- Must have, or have the ability to obtain, an Alcohol Serving permit through the state of Indiana.
- Salary commensurate with expeirance starting at $125,000 a year.
- We are open to remote employees.
Benefits:
- Medical, vision and dental insurance.
- Discounts on meals and merchandise.
- PTO
- 401k after one year of employment
- Cell phone stipend
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