Four Pillars is Australia’s number one gin brand – makers of the iconic Rare Dry Gin, martini-lovers Olive Leaf Gin and cult-favorite Bloody Shiraz Gin. Four Pillars is available in 20 US states and is currently seeing continued YOY growth in the US. To support this growth and drive further evolution in this market, we are hiring a part-time Market Representative on the East Coast and to help drive our robust expansion plans. 

The ideal candidate will possess a deep understanding of the local F&B industry & the key players within it, a comprehensive knowledge of spirits and cocktail culture, the ability to effectively communicate our brand’s story and values, and be proficient in public speaking and engaging with diverse audiences, including bartenders, industry professionals and consumers. Whilst not exclusively a ‘sales’ role, KPIs and bonuses will be directly linked to brand growth, so candidates with sales experience will be looked on favorably. The role reports directly to the Head of Americas.

The successful candidate will be based in Manhattan, Brooklyn or surrounding areas, and will work closely with our distributor on the East Coast, Winebow, to help build volume and visibility of Four Pillars throughout the region.

Responsibilities:

·       Build & maintain excellent customer relationships within the trade including bartenders, buyers, F&B managers and influencers, and deliver tangible commercial benefit by converting these relationships into new PODs, cocktail listings and visibility 

·       Serve as a Four Pillars brand expert, providing education and training to industry and distribution partners on our product portfolio, production process and brand story

·       Lead the planning and execution of Four Pillars involvement in key industry events in the region such as Bar Convent Brooklyn 

·       Work closely with our distributor (Winebow) to share leads & opportunities and ensure commercial sales and volume targets in the region are met

·       Plan and execute trade & consumer events such as bar takeovers, consumer masterclasses and tastings, in order to showcase our products and engage with target audiences 

·       Collaborate with Four Pillars Creative Director of Drinks (based in Melbourne) to ensure Four Pillars drinks strategy is clear and consistent  

·       Represent Four Pillars at industry events, trade shows and consumer festivals when required, both in NYC and around the US

·       Monitor market trends and competitor activity to identify opportunities for innovation and growth

·       Provide regular reports and feedback to management on brand performance, market insights, and customer feedback 

Requirements:

·       Minimum of 5 years’ experience in the hospitality industry (focus on spirits/cocktail culture), with a minimum 2 of these in NYC/surrounds 

·       Proven track record of building and maintaining relationships within the industry – extra points for experience managing accounts / a sales territory 

·       Strong communication and presentation skills, with the ability to effectively convey brand messaging and values, and be comfortable telling the Four Pillars story to groups large and small, trade and consumers 

·       Demonstrated ability to be well organised, self-motivated and comfortable with managing your own time, prioritising goals and opportunities

·       Maintain a strong social media presence and use this channel to further engage with your network 

·       Proficiency on Microsoft Office including Word, Powerpoint, Excel and Outlook

·       Overall strong work ethic and desire to help grow the brand

Work Expectations:

·       This role is 2 days per week – there is the opportunity to be flexible with the schedule. Some evening and weekend work will be required at times

·       This role is on the road, with the expectation of 0.5 day per week completing administration tasks from home/Winebow office (Broadway) 

·       Occasional travel to other key cities on the East Coast/Mid West such as Miami and Chicago may be required