BevForce
FoodForce
BeautyForce
HerbForce
PetForce
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PRIMARY OBJECTIVE:
Grow Company Brand Sales by driving sales within the Distributor and at Retail
COMPANY EXPECTATIONS:
We will work as a team to exceed category sales trends by educating/selling our customers on our award-winning line of Beverages.
KEY PERFORMANCE EXPECTATIONS:
· Engage Distributor Management - Execute Top-Down-Top Strategy: (Sell Top Mgmt./ Execute through Organization / Review results with Top Mgmt.)
o Develop/Execute Market Plans by COT by brand to achieve sales goals.
o Touchpoints - Work with Key Distributor COT Supervisors and Key Salespeople to ensure Company programs are properly executed by COT.
o Develop and execute programs/incentives (for distributors), designed to increase distribution, visibility, and sales of Company brands.
o Review results monthly with Brand Manager and COT Supervisors to ensure progress against company sales goals by brand. (Use Agenda).
o Set-up Quarterly Reviews with Distributor Management
o Gain Commitment to Seasonal orders and “Fast Start” program / Track Weekly Depletions/Sell out on time
· Engage Key Account Management:
o Work with Key Account Team and Distributor Key Account Team to insure Company Key Account objectives and sales goals are met by brand.
o Build, develop, and manage successful relationships with key Off-Premise (Top 50) and On-Premise (Top 20) accounts in designated territory through regular contact via direct visits, mailings, and e-mail communication.
· Administration:
o Conduct regular administrative duties in a timely manner
§ Generate Bi-Weekly (verbal review), Monthly, and YTD (formal review) sales depletions for FXM review
§ Review Market Plans by COT, making adjustments where necessary
§ Review Key Account Activity by COT, including seasonal accounts/venues
§ Review Distributor Credits monthly
§ Maintain Distributor Touchpoint Communication
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