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DIO is a divine, new line of ready-to-drink, “celestially canned cocktails”. Seeking a NY-based, entrepreneurial sales machine with an unquenchable thirst for innovative cocktails.
About DIO
DIO is a new line of ready-to-drink, high-ABV canned cocktails (13.5-15% ABV). Named after Dionysus, the original party god, DIO offers modern twists on classic cocktails from around the world. Each elixir offers an all-natural, “less guilt” drinking experience sure to bewitch any mortal palate. Within each celestially canned cocktail is a “double dose of spirit with a splash of sin” using only premium spirits and ingredients. Our tantalizing tonics are sinlessly sweetened, with each can containing less than 230 calories and 8g of sugar per can.
Founded by renowned party planner, Bronson van Wyck and entrepreneur, Nick Bradley, DIO has reimagined classic favorites with exotic ingredients to create modern-day, epicurean elixirs that are mixologist-worthy and Mt. Olympus approved. Forget what you think you know about canned cocktails… this is the nectar of the gods.
The Position
We are looking for a cocktail enthusiast with an entrepreneurial mindset and successful sales background (spirits/wine background required). Applicants should be “jack of all trades”, detail-oriented candidates that feel confident in building and managing our NY sales program from the ground up. The position will be responsible for continuing our strong growth in the NY market, both off and on-premise. They will work diligently to foster a strong relationship with our new distributor, scaling our NY footprint and driving “liquid to lips” by owning an intensive tasting program. This is the ideal opportunity for high-growth seeking self-starters.
We are the textbook definition of a start-up and are looking for someone scrappy to fit in with our growing team. Candidates should have existing applicable relationships with NY-based accounts and experience in executing new product launches, both large and small. The candidate should be a problem solver, willing to wear “multiple hats” and able to think critically on their feet. This person will report directly to the Chief of Staff and CEO, and be a key leader in developing and leading the sales strategy for the brand.
We are the textbook definition of a start-up and are looking for someone scrappy to fit in with our growing team. Candidates should have existing applicable relationships with NY-based accounts and experience in executing new product launches, both large and small. The candidate should be a problem solver, willing to wear “multiple hats” and able to think critically on their feet. This person will report directly to the Chief of Staff and CEO, and be a key leader in developing and leading the sales strategy for the brand.
Candidates must be based in the NYC area.
Compensation
Base Salary Range: $70,000 - $90,000
The salary range for this position is based on the applicant's experience, skills, and qualifications. The actual salary will be determined during the interview process and will be based on the individual's qualifications and experience.
Perks of Working For a Deity
- Yearly Incentive Bonus
- Monthly car allowance
- Access to top tier NY health benefits (health, dental and vision)
- Paid Time Off
- Retirement/401k
- Unlimited luxurious libations
- Access to Chief Emotional Support Canine (CESC), Lola
Responsibilities
- Achieve predetermined monthly sales goals for NY state
- Develop and execute a NY-focused sales plan; executing a minimum of 10 sales calls on a daily basis with pre-identified targets
- Manage and grow our distributor relationship, participating in ride-alongs and developing unique incentive programs to drive sales
- Maintain a detailed CRM system to track ongoing conversations and sales opportunities
- Develop strong relationships with key accounts across the territory, providing product training, tastings, promotions and swag
- Coordinate weekly tastings with new and existing accounts to increase sell-through
- Ensure strong merchandising and identify opportunities for additional in-store displays
- Provide detailed weekly and monthly reporting of depletion and sales projections
- Manage assigned budgets including incentives, travel & entertainment and other departmental expenses.
- Perform all necessary administrative duties relevant to position (i.e., tracking reports, promotional recaps, expense reports, etc.)
- Ensure all sales practices are compliant with state & company policies/law
- Represent DIO at tradeshows, festivals, tastings and events
Requirements
- Based in NYC
- 3+ years of sales experience in the alcoholic beverage industry, either in-house at a distributor or brand (start-up experience ++)
- BA degree or equivalent experience
- Passion for selling not only a luxury product, but also a unique brand narrative
- Well organized with ability to work both independently and within team environment
- Strong strategic leader with up-to-date knowledge of spirits and RTD industry including ongoing changes in market dynamics
- Proven track record of Distributor Management including building and managing a scalable CRM system
- Strong sales forecast-building skill set with experience using MS Excel and Google Sheets, forecasting by customer, channel, and product ranges
- Proficient technology skills and application in Excel, Word, PowerPoint, and organizational tools are necessary
- Able to demonstrate a thorough understanding of pricing, forecasting, points of distribution, rate of sale and volume driving planning and execution
Physical Demands
- Flexibility/availability to work weekends & some nights for event activations
- Maintain professional appearance
- Must be able to lift up to 45lbs
- Frequently required to reach with hands and arms
- Required to stand, bend, lift and engage in repetitive motion
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus
Applicants are expected to have current work authorization in the country that the role is located.
We strongly encourage under-represented minorities to apply. DIO is an equal opportunity employer - we welcome everyone to our team.
It has been and will continue to be a fundamental policy of DIO not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.
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