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Carabuena Tequila is looking to hire an experienced Market Manager to serve the greater Austin area and the surrounding market. This person should have intimate knowledge of the Spirits/Beverage Industry. The position includes direct sales responsibility for key on-premise (such as but not limited to: bars and restaurants) and off-premise (chain and independent liquor stores) accounts, securing new business in new and existing accounts, working closely with the distributor partner, and hitting all forecasted goals in the assigned territory.
Key Responsibilities:
Key Responsibilities:
- Account Management: Develop and maintain strong relationships with assigned, existing, and new customers, understanding their key needs and requirements
- Sales and Distribution: Achieve volume objectives, plan and implement programs to deliver distribution, merchandising, display, and retail promotional objectives
- Brand Building: Utilize consumer and category trends to educate customers, solve problems with actionable solutions, and maximize sales. Support brand building, programming, and distribution activities with customers
- Distributor Management: Lead distributors in-store selling, merchandising, marketing, and execution for accounts. Serve as the communication lead between key customers, wholesalers, and internal teams
- Market Analysis: Monitor and analyze key performance indicators (KPIs) with key customers, develop solutions to grow assigned accounts, and drive market share growth
- Budget Management: Manage territory budgets to support market initiatives, track sales depletions, display activation, and account programming
- Creative Execution: Introduce and implement innovative sales execution concepts, share best practices across the team, and manage POS to ensure merchandising objectives are met
- Reporting and Tracking: Track market progress with weekly recaps, KPI reporting and provide regular updates through internal tracking systems
- Live Your Best Side: Carabuena Tequila is a dynamic, culture-forward organization. It is critical to be an excellent fit with the team and live your best side, always.
Qualifications:
Required:
- Bachelor’s Degree or equivalent experience
- Minimum 5 years of relevant sales professional experience, in the spirits industry
- Valid driver’s license and willingness to work non-traditional hours (nights/weekends)
- Strong planning and organizational skills
- Ability to travel and work remotely as required
- High-level distributor management experience is a must
- Must reside in or near the assigned territory
- Ability to pay or charge ordinary and necessary business expenses that will be timely reimbursed
Preferred:
- Market development and sales analysis experience
- Strong ability to self-manage and manage schedules to achieve results
- Experience building customer relationships
- Proficiency in Microsoft Office Suite (Excel, Outlook, PowerPoint) and Google Workspace
Compensation and Benefits
- Competitive base salary commensurate with experience
- Bonus potential based on personal performance, assigned KPIs, and sales goals
- Monthly allowances and expense account
- Vehicle Allowance
- Technology Allowance
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