Are you driven by innovation, passionate about brand, and hungry to win? Cantrip is revolutionizing the beverage scene with our hemp THC drinks, shaking up the alcohol industry and redefining how people relax, connect, and celebrate.

We’ve won over hearts (and taste buds) nationwide by delivering THC in a convenient, delicious format. Our partnerships with Total Wine & More, DoorDash, GoPuff, and local bars, restaurants, and liquor stores put us on the same shelves as Budweiser, Jack Daniel’s, and other industry giants.
 
 We’re now looking for a VP of Marketing to help bring our message to the world as the chief evangelist for the company. We want someone who sees the vision and the potential of not only a new category of beverage but an entirely new marketplace of beverages that has never existed before now. 
 
The Vice President of Marketing will lead the overall marketing strategy and execution for Cantrip, a leading national hemp beverage company. This entrepreneurially minded executive will drive brand awareness, market penetration, and revenue growth by crafting innovative marketing campaigns and fostering strong customer engagement. The VP of Marketing will work closely with cross-functional teams to ensure brand consistency and align marketing initiatives with the company’s strategic goals. The VP of Marketing should be Type A, able to both see the big picture and obsess over the details.  

 

 

Strategic Leadership: Develop and implement comprehensive marketing strategies to achieve company objectives in brand positioning, market share growth, and sales performance.

 

Brand Management: Oversee the development and enhancement of the company’s brand identity, ensuring consistency across all channels and touchpoints.

 

Product Marketing: Collaborate with product development teams to craft go-to-market strategies for new product launches, ensuring alignment with customer insights and market trends.

 

Digital Marketing: Lead digital marketing efforts, including social media, SEO/SEM, email marketing, and e-commerce initiatives.

 

Market Research: Conduct and analyze market research to identify new opportunities, consumer preferences, and competitive positioning.

 

Customer Engagement: Build and nurture customer loyalty through targeted campaigns, influencer partnerships, and experiential marketing initiatives.

 

Sales Collaboration: Partner with sales leadership to drive demand generation and support sales enablement initiatives.

 

Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to maximize ROI.

 

Leadership and Team Development: Lead, mentor, and grow a high-performing marketing team, fostering innovation and professional growth.

 

Public Relations: Oversee public relations efforts to build strong media relationships and drive positive brand coverage.

 

 

Obsessed with beverages of all types

 

Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

 

10+ years of progressive marketing experience, with at least 5 years in a senior leadership role.

 

Proven track record of success in the beverage, food & beverage, or consumer packaged goods (CPG) industry.

 

Strong analytical skills and data-driven decision-making capabilities.

 

Excellent communication and interpersonal skills.

 

Experience managing multi-channel marketing campaigns and driving e-commerce growth.

 

Demonstrated ability to build and lead high-performing teams.

 

 

Detail oriented

 

Visionary leadership

 

Creativity and innovation

 

Collaboration and influence

 

Business acumen

 

Results-oriented mindset

 

 

Competitive salary and performance-based bonuses

 

Comprehensive health, dental, and vision insurance

 

Generous PTO and flexible work arrangements

 

Employee discounts on company products

 

Professional development and growth opportunities

 

Cantrip is committed to diversity and inclusion and is proud to be an equal opportunity employer. We celebrate diversity and are dedicated to creating an inclusive environment for all employees.

 

To Apply: Submit your resume and a cover letter to adam@drinkcantrip.com with the subject line “VP of Marketing Application.”