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Reporting to the Regional Sales Director, Northeast & Control States, the Market Manager NJ & Eastern PA has a strategic and tactical role in achieving the depletion and distribution for the assigned territory. Candidates must reside in NJ.
The Market Manager will work with the Regional Sales Director in the development of the sales plan and will oversee its implementation and KPI execution. The role is 70% distributor and customer facing, including evening and weekend work.
The Market Manager position requires a team-oriented, driven, passionate and committed sales professional with a proven track record of cultivating industry relationships and working well in fast-paced, collaborative environments. The Market Manager must be able to recognize and communicate the passion and enthusiasm that begins at the distillery, understanding our product’s distinct characteristics, and communicating this to customers and distributors in an honest and authentic way.
Founded by a beekeeper, Caledonia Spirits was built on a vision to connect cocktail culture to agriculture. We are passionate about the spirits we produce, including Barr Hill Gin, America’s Most Awarded Gin. Our work is fueled by the values of environmental stewardship, social responsibility, and continuous learning.
At Caledonia Spirits we believe diversity makes us better. For us, it is not just about being an Equal Opportunity Employer, which we are proud to be. It is about inviting different experiences, backgrounds, and perspectives to our work; and making conscious efforts to reach out to candidates who can bring different ideas and perspectives to what we do and create together.
So we invite passionate people, committed to excellence, to join our team. We welcome applicants of all races, religions, colors, national origins or places of birth, ages, sexes, sexual orientations, genders, gender identities, and abilities. We welcome those who have served our country. We invite you to make our team richer and better.
Duties and Responsibilities
The following duties and responsibilities reflect the essential functions of the position, but do not restrict the assignment of additional tasks. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
General Sales Management
- Responsible for the delivery of sales depletion targets in assigned territory and with assigned national & regional customers
- Responsible for management of annual budget for the region – sales execution and T&E as well as working with manager for budget planning, communication and execution
- Partner with the Marketing Department on tools and resources in order to best execute 4 quarters of programming in the market
- Implementation and execution of quarterly programs with distributor partner
- Accountable for achieving focused KPI’s and the completion of evaluations to measure
- Develop and maintain relationships with assigned national and regional accounts, including initiating new relationships with these accounts for Caledonia Spirits
- Accountable for ROI of sales programming and the completion of evaluations to measure
- Drive strategic growth and market penetration through the development of new and existing accounts
- Participate in annual and quarterly planning across multiple distributors, leverage existing relationships of the company and employees
- Forge and sustain successful, strategic relationships with distributors, buyers and managers to promote the interests of the company
- Provide market trend knowledge and relevant data to the Regional Sales Director
- Participate in strategic planning of sales and marketing efforts, providing market trend knowledge and relevant data to the management team
- Manage distributor and customer inquiries and concerns, responding directly or facilitating response, as necessary/appropriate
- Maintain a schedule with a minimum of quarterly business reviews with all distributors and brokers representing the brand
- Provide brand and category education to the distributor partner, key accounts, and consumers through; presenting at general sales meetings, tastings, dinners, mixology, & digital/online consumer and trade engagement
General Management
- Represent the company in alignment with the brand and company values
- Attend trainings, team meetings, market blitzes, and other company-sponsored events as scheduled (physical presence required)
- Maintain confidentiality of sensitive and proprietary customer and company information
- Complete other projects and perform other duties in support of the company goals and objectives, as requested
Education and Experience
Preferred: Bachelor’s degree in business administration, marketing or related field of study, with 4+ years of experience in sales, and experience in the premium and/or super premium spirits business.
Required: Any combination of education and experience likely to provide the skills, knowledge and ability to successfully perform the essential functions of the position, paired with a proven track record of successfully leading a sales team in the growth of a small or regional brand.
Certifications and Licenses
Hold/have the ability to secure a solicitor’s permit in NJ and a liquor license in PA.
