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Regional Sales Manager, Midwest
Function: Sales & Marketing
Experience: Mid-Level
Salary: DOE
Reports to: CCO
Location: Remote / Home-Based (Ideal Candidate will reside in Chicago or Milwaukee metro area)
Position Description
As a Regional Sales Manager, your main objective is to establish and grow sales in the assigned geography of Minnesota, Wisconsin, Illinois and Missouri, create lasting and mutually beneficial partnerships with accounts and our Distributors, and represent our portfolio of Brands including Bar Diver Cocktails, Mocktails and THC beverages as well as Social&Co. RTD Spritz. Additional new products will be introduced into the portfolio in the future.
The position includes direct sales responsibility for key on and off-premise accounts, securing new business in existing and new accounts, and working closely with the distributor network in the assigned area to maintain/develop all accounts and hold distributors accountable for execution. You will serve as the voice of the brand across the assigned geography, executing marketing “pull” tactics, merchandising key accounts, and hosting both trade and consumer-focused events.
Essential Job Duties and Responsibilities:
- Specifically, the responsibilities of the position include, but are not limited to, the following activities:
- Achievement of market-specific sales goals, KPIs and execution of merchandising objectives for the assigned region.
- Play the role of primary point of contact for distributors in your assigned region.
- Aggressively pursue new on & off-premise distribution in your assigned region.
- Call on key accounts to secure new distribution, making timely presentations and introducing new products.
- Execute on and off-premise promotions and periodic special events that generate brand awareness and consumer sampling. Coordinate with third-party agencies to scale promo and samplings as needed.
- Develop and maintain strong, positive relationships with key account staff and distributor sales personnel.
- Train accounts as well as distributors and retailers on our products.
- Participate in market blitzes, ride-withs, and general sales meetings to hold distributor partners accountable for the execution and achievement of the sales plan.
- Complete necessary administrative reporting and communications on a timely basis.
- Maintain all sales goals and personal budgets outlined to you and your territory.
- Pick up and deliver product and merchandise/POS from the distributor or supplier for events, as well as staffing and sampling at events as necessary.
- Assist CCO with the establishment of new distributor relationships including product launch and all associated activities.
- Evening and weekend account visits and event attendance as needed.
- Other duties as periodically assigned.
Desired Qualifications:
- Prior experience in a sales position; prior alcoholic beverage sales experience preferred
- Strong ties and established relationships in the adult beverage community in the assigned region.
- Strong oral communication skills: ability to talk to others to convey information effectively; strong written communication skills.
- Customer Service –Going above and beyond what the customer expects
- Trade knowledge - Understanding the distributor, retailer and buyer mindset - experience buying or bartending is a plus.
- Excellent time management skills; ability to be proactive and take initiative.
- Excellent organization and coordination skills- ability to manage priorities and routine functions effectively and efficiently.
- Ability to flex scope of responsibility and do whatever needs to be done, regardless of job description
- Ability to communicate with teammates and freely exchange ideas and thoughts, without ego or pretense
- Proficiency with personal computers / laptops and associated programs (Windows, Microsoft office suite of programs).
- Business Acumen -Ability to collect, assess and interpret relevant information and make sound decisions.
- A College Degree from an accredited University is desired but not mandatory.
Job Requirements:
It is required for the position that you must have a reliable car that is registered and insured, a valid driver's license, the ability to drive to and from accounts and distributors continuously, ability to work nights and weekends, and at times more the 40 hours a week, ability to lift up to 50 pounds and that you must currently reside in the assigned territory. We offer mileage and other job-related transportation expense reimbursements, a monthly budget toward account visits and sampling, and a culture of work-life balance.
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