BevForce
FoodForce
BeautyForce
HerbForce
PetForce
Overview:
The position will be responsible for continuing our client's strong growth in the NY market, both off and on-premise. They will work diligently to foster a strong relationship with their new distributor, RNDC/Opici scaling the brand's NY footprint
Territory:
This role will have the territory of Upper Manhattan (including Bronx/Harlem/Westchester/Long Island City). This position may also be required to travel to support in UNY and Long Island as needed
Responsibilities:
- Achieve predetermined monthly sales goals for New York State, focusing on Upper Manhattan (above 23rd Street, including Bronx/Harlem/Westchester)
- Develop and execute a territory-focused sales plan, conducting at least 8 sales calls daily with pre-identified targets
- Manage and grow distributor relationships, participating in ride-alongs and developing unique incentive programs to drive sales
- Maintain a detailed CRM system to track ongoing conversations and sales opportunities.
- Build strong relationships with key accounts across the territory, providing product training, tastings, promotions, and swag
- Coordinate weekly tastings with new and existing accounts to increase sell-through (requires some weekend work)
- Ensure strong merchandising and identify opportunities for additional in-store displays.
- Provide detailed weekly and monthly reporting of depletion and sales projections
- Manage assigned budgets, including incentives, travel & entertainment, and other departmental expenses
- Perform all necessary administrative duties relevant to the position (e.g., tracking reports, promotional recaps, expense reports)
- Ensure all sales practices comply with state and company policies/laws
- Represent brand at tradeshows, festivals, tastings, and events
Requirements:
- Based in NYC
- BA degree or equivalent experience
- 3+ years of sales experience in the alcoholic beverage industry, either in-house at a distributor or brand (start-up experience a plus)
- Existing applicable relationships with NY-based accounts
- Problem solver with a willingness to wear multiple hats
- Passion for selling a luxury product and a unique brand narrative
- Well-organized with the ability to work both independently and within a team environment
- Strong strategic leader with up-to-date knowledge of the spirits and RTD industry, including ongoing changes in market dynamics
- Proven track record in distributor management, including managing a CRM system
- Strong sales forecast-building skill set with experience using MS Excel and Google Sheets, forecasting by customer, channel, and product ranges
- Proficient in Excel, Word, PowerPoint, and organizational tools
- Thorough understanding of pricing, forecasting, points of distribution, rate of sale, and volume driving planning and execution
