Job Title:                   Reyka Associate — William Grant & Sons / Ayatana XP 

Reports To:               AXP Account Executive, William Grant & Sons Sales + Marketing 

SUMMARY:  The Reyka Associate acts as the commercial face of the brand in Tampa, FL across a set number of accounts. They will work to build and maintain relationships with key trade stakeholders and distributor audiences to drive velocity and visibility. In addition, they will work on identifying and executing consumer events to drive awareness and trial with consumers. The Reyka Associate will manage the activities and budget goals set by the Sales & Marketing teams to effectively build the brand amongst target audiences, achieve growth, and perform against 

KPI’s.  

DUTIES & RESPONSIBILITIES include but are not limited to the following: 

1.      Brand Awareness and Education:Develop brand awareness, adoption, visibility and recommendation within key accounts in Tampa, FL. 

 

•        Work with Sales Team to identify appropriate target accounts that will support brand equity development and KPI goals  

•        Engage those accounts directly (brand education, demonstration, personal selling, relationship building) to gain brand adoption and advocacy (distribution, menu and feature drink placement)  

•        Motivate and develop distributor sales team through trainings and ride-withs in order to achieve volume targets and sell through objectives (POS, drink promotion, back bar placement, drink lists, distribution and brand promotion) in the market  

 

2.      Execution of Programming:  Support the successful execution of national and local marketing and sales 

initiatives 

 

•        Execute all national and local programs assigned to the market such as power period distribution drives, sampling at consumer sponsored events and education during trade events   

•        Support Global Brand Ambassador during market visits, planning key engagement opportunities with trade and consumers 

•        Manage communication flow between AXP, distributor and WGS teams related to events 

•        Help set-up, merchandise, maintain brand standards and break down events where Associate is assigned responsibility  

•        Conduct general sales and promotional-activity training to account staff & management 

•        Coordinate and ensure product availability with Distributor sales reps 

•        Notify Sales Team and AXP of any issues and steps taken to resolve those issues  

•        Perform against established Programming KPIs and market goals 

3.      Reporting: Evaluate and report on market results as well as changing market activity and the progress of the brand’s development against clearly identified metrics and goals  

 

Key Accountabilities: 

•        Maintain accurate and up-to-date programming calendar, allocation tracking, budgets, and recapping of events in the reporting system. 

•        Generate accurate post-event reports using the reporting site within 24 hours of event completion, capturing key goals/metrics specified for each program. 

•        Analyze reports and make recommendations to AXP and WGS Sales Team 

•        Distribute weekly reports to key contacts as designated by market (AXP, WGS Sales Team, etc.) 

•        Working with local distributor team to provide recommendations against the target account list and update as needed with new account openings, new opportunities, etc. Ensure all activity is executed within these key target accounts. 

•        Complete and submit detailed reports for expenses, promotional activity, as well as T&E on a weekly, biweekly, and monthly basis as determined by AXP and WGS Sales Teams 

 

4.      Hiring & Training (where applicable):  Lead recruiting, hiring, and training of all Promotional Specialists in Tampa, FL 

 

•        Maintain brand specific standards for event  

•        Select and designate Team Leaders within your marketplace 

•        Ensure all Promo Specialists have been trained and are able to communicate key brand concepts to consumers 

•        Schedule promotional staff to work approved events in a timely fashion 

•        Review and approve or change Promo Specialists’ online timesheets weekly 

•        Maintain enough staff of highly trained, professional Promo Specialist’s to meet the market needs 

 

•        Minimum 3-4 years of experience in a related Wine & Spirits role and 1 year within the assigned market 

•        Knowledge of local on/off premise spirits market, including local laws & statutes 

•        Must be available to work night shifts, weekend shifts, and holidays as required. Schedules may vary week to week 

•        Must own or have reliable access to a personal vehicle through ownership or lease agreement AND have current auto insurance coverage that meets state minimum requirements 

•        Past experience in Brand Ambassador role or similar experience 

•        Ability to prioritize and juggle many tasks as well as work within prescribed timelines and deadlines •   Self-starter, outgoing personality 

•        Adept at selling and interacting with diverse groups of people 

•        Strong written, verbal and public speaking skills 

•        Strong budget management skills 

•        Proficient in Microsoft Excel, Word, PowerPoint, Outlook and Web-based reporting tools 

•        Valid driver’s license with a driving record in good standing. Maintaining a good driving record (as defined by the organization) is a condition of employment 

•        Position contingent upon successful completion of background check  

 

SALARY RANGE:  The expected base salary for this position is 65k to 75K; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.