WAVA is the first beverage and sound experience using a lightly caffeinated sparkling water and music to help Increase creativity, productivity, and focus. 

WAVA Water contains 45mg of natural caffeine from coffee beans (an entire can (12oz) is equivalent to a half a cup of coffee), 100 mg of L-theanine (amino acid that helps reduce anxiety and increase focus), zero calories, zero sugar, and no sugar substitutes. A clean crisp sparkling water with added benefits.

 

2 SKUs: Classic flavors:  Lemon Ice, and Orange Vanilla.

 

WAVA Beats, which can be accessed from a QR code on the back of the can, are binaural beats (sound frequencies that can help activate brain waves to get you into a desired mind state) accompanied by different genres of music to help you focus. 

Each album will contain 3 tracks of original music that may help activate different brain waves to help you focus.

Every season WAVA will release 2 albums of original music from different genres. 

Upcoming Albums: R&B/Soul, Lo-fi summertime beats, Acoustic guitar, Jazz, Classical. 

 

During the summer of 2020 I was working in the hospitality industry in NYC. During this time, I was reopening our venues as we came out of the Covid lockdown. I was working countless hours and all I had to drink to keep me energized was iced coffees, as I do not drink soda or energy drinks due to the high sugar and caffeine count. One day as I finished my iced coffee, I set it down and came back 30 minutes later and found myself drinking the melted ice as I was thirsty. As I did so, a light bulb went off in my head. I quickly went to bar and added soda water and a squeeze of lemon. At that point I wondered if a lightly caffeinated sparkling water existed. This is where WAVA was born.

We are a team of artists, and musicians who set out to build a lifestyle brand that offers a clean, simple, and tasty beverage and provide you with an eclectic array of music, In all different genres, to help you become more creative, productive, and focused.

-              We want to offer people a simpler way to get energized without all the bells and whistles of 10 plus ingredients. Simple in flavoring and simple in ingredients.

-              We want to offer people a variety of enjoyable music that they can listen to help them focus or just as background music. 96% of the world listens to music to spark emotion. 

-              Our lifestyle brand harmonizes taste and sound for personal empowerment. 

 

WAVA Water was conceptualized In the year of 2020 In the heart of the East village of NYC. Once my wife and I came up with the Idea we decided to put all of our eggs In one basket, quit our hospitality jobs In NYC, and move to the catskills where we focused on building the brand. It's not as glamorous as It all sounds lol. My grandparents left our family a house that has been collecting dust and furniture since the early 2000's. We decided during this time we can build that house back to Its original form while building our brand at the same time.

 Our first MVP did not get the positive feedback that we all hoped. We market tested In Brooklyn and the Hudson Valley by setting up demo stands on high traffic corners to get consumers feedback as we collected surveys. The data collected told us a lot on what we needed to change In formulation, design, and messaging. We went back to the drawing board and 1 year later we came back with MVP 2. This version showed much Improvement but we still found areas where we can be better. Again back to the drawing board and 1 year later MVP 3 came out and we new we had the version to go to market. 

We launched our pilot In April of 2024 to prove concept In the Hudson Valley and NYC. Due to our high network and background in the hospitality industry we decided to go for the lowest hanging fruit, which fits our target demographic, which Is hotels, boutique bars, rooftops, lobbys, mini fridges, and restaurants. Our focus Is on wellness, work spaces, and boutique retails as well.