Vital Farms began with a husband and wife, 20 Rhode Island Reds, an Austin pasture and a commitment to animal welfare. Matt and Catherine aspired to produce ethical food and a sustainable business. Instead, they built a transformational one. Today Vital Farms partners with more than 200 family farms. Every hen is humanely treated, every egg is pasture-raised and we continue to elevate our (and the industry’s) standards, continuing Matt’s commitment to ethics over profits.

Vital Farms is a Certified B Corp and pioneer of pasture-raising, offers a range of ethically sourced products nationwide. Started on a single farm in Austin, Texas in 2007, we were recently recognized as a Forbes Small Giant due to our exceptional growth and conscious business practices. We’re THE leading producer of pasture-raised eggs in the country and in 2018 became the first brand to offer pasture-raised ready-to-eat hard-boiled eggs. We introduced a pasture-raised, American-made butter in 2015 and most recently launched pasture-raised ghee butter. We raise the welfare standards for happy, healthy hens and contented cows, with products of exceptional taste and nutrition. Our products are sold in more than 10,000 grocery stores nationwide. Our corporate office is in south Austin (TX). Our state-of-the-art Production facility, Egg Central Station (ECS) is located in Springfield, MO.