Usman Arif, a true artist hailing from Lahore, embarked on a remarkable journey that blends his inherited passion for tailoring with a quest for Italian craftsmanship. Born into a family of skilled shirtmakers, Usman’s love for the artistry of clothing was ignited by the sight of his father’s dedicated work. As a young child, he would wander through the bustling tailoring shop, with his father’s encouraging words fueling his dreams of becoming a great tailor. Sadly, his father passed away when Usman was just seventeen, leaving behind a legacy that would shape his future.